The Big Picture The Demand Generation Marketer MENA market will play a pivotal role in driving the company s growth through strategic marketing initiatives You ll work closely with cross-functional teams to develop and execute demand generation campaigns that attract engage and convert target audiences Your focus will be on creating compelling content implementing effective lead generation tactics and optimizing marketing automation processes to maximize ROI What you can expect as a Demand Generation Marketer at Illumine-i You ll collaborate with the marketing team to develop and execute integrated demand generation campaigns across multiple channels including email social media SEO PPC and content marketing You ll create targeted messaging and content assets tailored to various stages of the buyer s journey to drive awareness consideration and conversion You ll utilize marketing automation tools e g HubSpot Marketo to build and manage lead nurturing workflows email campaigns and landing pages You ll analyze campaign performance metrics conduct A B testing and generate insights to optimize campaign effectiveness and ROI displaying a robust ability to drive performance You ll work closely with sales teams to ensure alignment between marketing efforts and sales objectives including lead scoring lead handoff processes and pipeline management while utilizing CRM tools You ll maintain and enhance customer relationships by developing effective communication strategies and persuasive messaging You ll stay up-to-date with industry trends best practices and emerging technologies in demand generation and marketing automation to ensure continuous improvement and innovation Essential Qualifications include Bachelor s degree in Marketing Business or a related field 1 5-3 years of experience in demand generation digital marketing or marketing automation Proficiency in marketing automation platforms such as HubSpot Marketo or similar tools Strong understanding of inbound marketing principles and techniques Excellent written and verbal business communication skills with a keen eye for detail Analytical mindset with the ability to interpret data extract insights and solve problems effectively Demonstrated ability to manage multiple projects and deadlines in a fast-paced environment Team player with the ability to collaborate effectively across departments Great to have Experience with account-based marketing ABM strategies and tactics Knowledge of HTML CSS for basic email and landing page customization Familiarity with CRM systems e g Salesforce Bitrix and integration with marketing automation platforms Certification in marketing automation platforms or related fields Previous experience in the B2B technology industry Hands-on experience with LinkedIn Sales Navigator Apollo io Lusha Webscraper Unbounce or Landingi for lead generation and conversion optimization

📌 Demandgen Marketer - Mena (Tamil Nadu)
🏢 Illumine
📍 Tamil Nadu