Key Responsibilities Plan execute and optimize paid media campaigns across platforms such as Google Ads Search Display YouTube Meta Ads Facebook Instagram LinkedIn Ads X Twitter Pinterest etc Monitor campaign performance analyze key metrics CTR CPC CPA ROAS and prepare detailed performance reports Conduct keyword research competitor analysis and audience targeting strategies Develop and test ad creatives in coordination with design copywriting teams Manage budgets and pacing to ensure optimal spend and ROI A B test ad copy landing pages and targeting strategies Stay updated with digital marketing trends new platform features and algorithm updates Collaborate with internal teams SEO content analytics design to align paid efforts with overall marketing strategy Required Qualifications Bachelor s degree in Marketing Business or a related field 1 years of experience in paid media or performance marketing Proficient in Google Ads Facebook Business Manager and analytics tools Google Analytics GA4 Strong understanding of PPC performance metrics bidding strategies and conversion tracking Familiar with tools like Google Tag Manager SEMrush Ahrefs Hotjar etc Excellent analytical skills and attention to detail Strong communication and reporting skills Job Type Full time Pay 15 000 00 - 20 000 00 per month

📌 Paid Media Specialist (Gujarat)
🏢 Selvik Technologies Private
📍 Gujarat