Role & responsibilities

Sales Training & Development

- Design and deliver structured induction programs for new sales employees.
- Conduct classroom, virtual, and field-based sales training sessions.
- Develop training modules covering products, sales processes, objection handling, negotiation, and customer relationship management.
- Conduct refresher programs to continuously improve sales capabilities.
- Assess training effectiveness through evaluations, field observations, and performance tracking.

Product & Technical Training

Provide product knowledge training on:

- Dairy Stabilizers
- Modified Starches
- Flavoured Milk
- Dairy Desserts
- Dairy Beverages
- Other Value-added Dairy Products

Train employees on:

- Dairy processing fundamentals
- Product functionality and applications
- Customer problem-solving using ingredient solutions
- Manufacturing processes and quality parameters
- Product demonstrations and application trials

Sales Process Excellence

- Standardize the complete sales process from lead generation to customer onboarding.
- Train employees on daily sales planning, reporting, CRM usage, and pipeline management.
- Develop sales SOPs, process documents, and best practices.
- Ensure compliance with company sales policies and reporting standards.
- Monitor adherence to sales processes and recommend improvements.

Field Coaching & Customer Engagement

- Conduct regular joint customer visits with sales representatives.
- Observe field performance and provide coaching to improve selling effectiveness.
- Support the sales team during technical presentations, product demonstrations, and customer trials.
- Guide sales personnel in handling key customer objections and negotiations.




- Improve customer interaction quality through continuous coaching.

Performance Monitoring

- Track sales training effectiveness using predefined KPIs.
- Evaluate sales representatives through assessments, role plays, and field audits.
- Identify competency gaps and create individual development plans.
- Maintain training records and certification status of employees.

Cross-functional Collaboration

Work closely with:

- Sales Team
- Technical Services
- R&D;
- Marketing
- Quality Assurance
- Operations
- HR & Learning and Development

Ensure training content remains aligned with recent product launches, market trends, and customer requirements.

Qualifications

- Bachelor's degree in Dairy Technology, Food Technology, Food Science, Agriculture, Business Administration, or a related field.
- MBA in Sales, Marketing, or Learning & Development is preferred.
- Training certifications or Sales Coaching certifications will be an added advantage.

Experience

- 6-12+ years of experience in dairy ingredients, food processing, FMCG, or B2B technical sales.
- Minimum 6 years of experience in sales training, process training, or capability development.
- Experience working with HORECA customers, dairy manufacturers, or food processing companies.
- Experience in conducting classroom and field-based training programs.

Technical Competencies

The ideal candidate should have strong knowledge of:

- Dairy processing and applications
- Specialty starches and food ingredients
- Sales process management
- Technical and solution selling
- CRM systems
- Customer relationship management
- Sales analytics and reporting
- Microsoft Excel, PowerPoint, and MS Office
- Learning Management Systems (preferred)

Kindly Share Your CV on [email protected] Or (phone hidden)

📌 Sales Process Trainer (Navi Mumbai)
🏢 Sheekharr Starch
📍 Navi Mumbai