Skill required: Marketing Operations - Campaign Management

Designation: Marketing Platform Auto New Associate

Qualifications:Any Graduation

Years of Experience:0 to 1 years

What would you do FINANCE:
Responsible for daily campaign management and deliverables

CLIENT:
Coordination and delivery of SOWs/LOEs
Daily task management and delivery maintenance
Manage customer satisfaction (define indicators, apply data collection process, analysis and take corrective and preventions actions)
Identify business growth opportunities.
Ensure account continuity based on set metrics / SLAs / KPIs (performance)
Manage team structure and allocations.

RESOURCES:
Manage/Lead a set of teams/accounts providing leadership, guidance and organization to the projects under his/her command.
Define and evaluate direct reports business objectives (PA Process)
Follow up on team members defined career path and professional growth opportunities.
Define, implement and follow up on teams training program
Escalation details need to share to Manager for internal conflicts incidents
PROCESSES:

Responsible completeness, quality, and timeliness of all client deliveries.

Implementation, continual improvement, and ensure utilization of teams SOPs.

Provide AM team with proper sales support (technical approach and samples/case studies).

Maintain the affiliate-wise based campaign tracker sheet.
2+ yrs of experience in Marketo

Proficiency in HTML/CSS and experience developing responsive designs for emails, landing pages, and forms

What are we looking for Knowledge of JavaScript for Marketo is a plus





Relevant certifications in Marketo and HTML responsive design are advantageous.

Written and verbal communication skills in English

Autonomy in balancing day to day workload, priorities, and schedule is expected

Create new emails, forms, and landing sites with Marketo.

Create, modify, and test campaign components like forms, landing pages, emails, smart campaigns, smart list etc.,

Control the Marketo programstechnical design, configuration, deployment, and modification.
Experience with email strategy, A/B testing and developing email templates is required

Develop and execute marketing campaigns using Marketo, including email, lead nurturing, segmentation, and scoring programs

Analyze operational marketing and/or sales processes to find and suggest efficiencies

Ensure that all project deliverables are timely and of high quality

Develop responsive email templates, landing pages, and forms using HTML/CSS within the Marketo platform

Experience using email testing platforms (Email on Acid or Litmus)

Adaptable working in shifts

Good to have Skills.Certifications Marketo, Digital Marketing

Roles and Responsibilities:
- In this role you are required to solve routine problems, largely through precedent and referral to general guidelines

- Your primary interaction is within your own team and your direct supervisor

- In this role you will be given detailed instructions on all tasks

- The decisions that you make impact your own work and are closely supervised

- You will be an individual contributor as a part of a team with a predetermined, narrow scope of work

- Please note that this role may require you to work in rotational shifts

Qualification Any Graduation

📌 Marketing Platform Auto New Associate (Mumbai)
🏢 Accenture
📍 Mumbai