We at the Being Human Clothing are looking for an experienced Head Marketing to lead

Lead the Company's end-to-end brand and marketing function.

Role Summary: Lead the Company's end-to-end brand and marketing function, driving integrated marketing strategies that strengthen brand equity, accelerate customer acquisition, enhance customer engagement, and support profitable growth across Retail, E-Commerce, Marketplaces, and Omnichannel businesses. The role owns brand strategy, marketing communications, media, performance marketing, CRM, loyalty, PR, influencer partnerships, and customer engagement

Qualification: MBA/PGDM in Marketing, Brand Management, or Business Management from a reputed institution.

Additional Qualification: Certifications in Digital Marketing, Brand Strategy, Consumer Analytics, CRM, or Marketing Automation would be preferred.

Total Experience: 15 to 20 years of experience in marketing, with at least 5 years in a leadership role. Experience in the retail fashion, apparel, lifestyle, footwear, or consumer brands industry is preferred.

Job Description:

Brand Strategy

- Develop and execute the Company's long-term brand strategy.
- Govern brand identity, visual language and communication guidelines.
- Ensure consistency across all customer touchpoints.

Integrated Marketing

- Lead annual marketing calendars and campaign planning.
- Execute seasonal launches, festive campaigns and current collection launches.
- Drive ATL, BTL, Digital and Retail Marketing initiatives.
- Digital & Performance Marketing
- Own SEO, SEM, Paid Media, Social Media and Display Advertising.
- Drive customer acquisition while improving ROAS.
- Optimize marketing investments through performance analytics.





CRM & Customer Engagement

- Develop CRM strategy across all channels.
- Build loyalty and lifecycle marketing programs.
- Improve customer retention and repeat purchase.
- Drive marketing automation initiatives.

Consumer Insights

- Lead market research and customer insights.
- Conduct competitive benchmarking.
- Translate consumer insights into business strategies.

PR & Influencer Marketing & Event

- Build brand partnerships and collaborations.
- Manage PR agencies and influencer programs.
- Strengthen brand visibility and reputation.
- Collage event, Mall events etc.
- Optimize acquisition channels and marketing spend.

Cross-functional Collaboration

- Partner with E-Commerce team to improve Conversion Rate and AOV.
- Support Retail Marketing initiatives across EBO, LFR and MBO.
- Collaborate with Product, Merchandising and Supply Chain teams.

Team Leadership

- Build and mentor teams across: Brand Marketing, Digital Marketing.
- Performance Marketing, CRM.
- PR & Communications, Social Media & Creative & Content.

Desirable Attributes:

- Strong brand-building expertise & Consumer-first mindset
- Commercially driven and Creative leadership
- Data-led decision maker, Strategic thinker
- Strong communication and influencing skills
- Collaborative leadership style

Skills:

- Brand Strategy, Integrated Marketing
- Digital Marketing & Performance Marketing
- Media Planning
- Influencer Marketing, PR & Communications
- Marketing Analytics and Consumer Insights

Competencies Required:

- Strategic Thinking
- Commercial Acumen
- Customer Centricity
- Innovation
- Data-driven Decision Making
- Stakeholder Management
- Execution Excellence

📌 Head – Marketing (Mumbai)
🏢 Four Aces Fashion House
📍 Mumbai