Role & responsibilities

- Develop and execute the overall marketing strategy for the Gastroenterology portfolio in alignment with business objectives.
- Lead brand planning, portfolio management, and lifecycle strategies to maximize market share, revenue growth, and profitability.
- Drive annual marketing plans, product positioning, promotional campaigns, and customer engagement initiatives.
- Identify emerging market opportunities, therapy trends, unmet patient needs, and competitive threats within the Gastroenterology segment.
- Lead recent product planning, launch readiness, and commercialization strategies for pipeline products.
- Analyze prescription trends, market intelligence, competitor activities,



and customer insights to formulate effective business strategies.
- Partner closely with Sales, Medical Affairs, Regulatory Affairs, Training, Market Research, and Commercial Excellence teams to ensure successful execution of marketing initiatives.
- Develop scientific and promotional communication strategies targeted at Gastroenterologists, Physicians, and other key healthcare professionals.
- Engage with Key Opinion Leaders (KOLs), medical experts, and external stakeholders to strengthen brand advocacy and scientific leadership.

📌 Head Marketing (Mumbai)
🏢 Fact Personnel
📍 Mumbai