We are seeking a data-driven Paid Marketing Analyst PPC with 2-7 years of experience in managing optimizing and analyzing paid digital marketing campaigns The ideal candidate should have hands-on expertise in performance marketing budget optimization ROI tracking and conversion-focused advertising across multiple paid platforms Key Responsibilities Plan execute and optimize PPC campaigns across Google Ads Bing Ads Meta Ads and other paid platforms Perform keyword research audience targeting and bid strategy optimization Monitor and analyze campaign performance including CTR CPC CPA ROAS and conversions Optimize ad copies landing page alignment and A B testing strategies Manage daily budgets and ensure efficient spend allocation Track campaign performance using Google Analytics Google Tag Manager and conversion tracking tools Identify trends insights and opportunities to scale high-performing campaigns Prepare detailed weekly and monthly performance reports with actionable insights Collaborate with SEO content and design teams to improve overall campaign performance Stay updated with the latest PPC trends algorithm updates and platform changes Required Skills Qualifications 2-7 years of hands-on experience in PPC Paid Marketing Performance Marketing Strong expertise in Google Ads Search Display Shopping Performance Max Experience with Meta Ads Facebook Instagram campaigns Solid understanding of keyword strategy quality score ad rank and bidding models Proficiency in Google Analytics conversion tracking and reporting Strong analytical mindset with a performance and ROI-focused approach Excellent communication and reporting skills Preferred Skills Valuable to Have Experience with LinkedIn Ads YouTube Ads and remarketing campaigns Knowledge of landing page optimization and CRO principles Google Ads or Meta certifications Experience with budget forecasting and scaling paid campaigns Job Type Full-time Pay 25 000 19 - 65 000 90 per month Work Location In person

📌 Paid Marketing Analyst (ppc) (Punjab)
🏢 Important Group
📍 Punjab