Job Purpose

To own the Treasures customer & lead value propositions, customer communications & alternate acquisition initiatives

Key Accountabilities

- Own the customer value proposition & make suitable changes to be the best in the segment
- Own customer communications, CLCM, downgrades & upgrades to segment
- Create an effective framework for value proposition utilisation by the customer
- Onboarding of right partners for fulfilment
- Drive acquisition through initiatives like events, Business introducer and any other initiatives

Job Duties & responsibilities

- Revamp /Enhance customer value proposition & manage e2e fulfilment
- Onboarding and managing all partners for customer value proposition
- Managing customer communication
- Managing customer life cycle, including upgrade, downgrades
- Taking initiatives to increase relationship value held by customers, leading to movement from Non Qualified Treasures to Qualified Treasures account
- Work on events as a strategy to acquire qualified treasures account
- Work on other initiatives like referral, business introducer and other channels to acquire more new to bank treasures customers
- Work on creating exclusivity for customers though events and other activities

Required Experience

- 5+ years of experience, preferably in wealth banking space
- MBA,



preferably from tier 1 /2 college
- Experience in growth marketing role shall be a plus

Education / Preferred Qualifications

- Post Graduate with MBA

Core Competencies

- Self-driven and ambitious
- Valuable written and verbal communication skills
- Results-orientated & the ability to deliver results

Technical Competencies

- Understanding of wealth business

Work Relationship

- Interaction with the entire sales channel for growing the acquisition of NTB clients
- Interaction with marketing team for managing CLCM, communication and organising events

Mandatory Training

- GCAP (Group Customer Acceptance Policy)
- BCAP (Business Customer Acceptance Policy)
- AML (Anti Money Laundering) and KYC Guidelines
- PIP (Personal Investment Policy)
- ORM (Operational Risk Management)
- Information Security Policy

DBS India - Culture & Behaviors

- Performance through Value Based Propositions
- Ensure customer focus by delighting customers & reduce complaints
- Build pride and passion to protect, maintain and enhance DBS image and reputation
- Enhance knowledge base, build skill sets & develop competencies
- Execute at speed while maintaining error free operations
- Maintain the highest standards of honesty and integrity

📌 Treasures Customer Segment (Mumbai)
🏢 DBS Bank
📍 Mumbai