About the job About Avinyaa EdTech At Avinyaa EdTech we re not just building a product we re building possibilities We are an education technology company committed to making future-ready careers accessible for everyone Through a learner-first approach we provide skilling pathways mentorship and practical career support to help individuals unlock their full potential We re driven by a team of passionate technologists educators and designers working on high-impact solutions If you re excited about technology with a purpose and love solving real-world problems you ll feel right at home here About the Role We are looking for a Senior Digital and SEO Marketing Manager to lead and execute high-impact digital marketing strategies focused on SEO ASO Meta Ads Google and Email Campaigns You ll own the digital funnel manage performance-driven campaigns and work cross-functionally to accelerate our growth This is a strategic and hands-on leadership role ideal for someone who thrives in a high-growth learner-focused setting Key Responsibilities SEO Strategy Execution Lead on-page and off-page SEO strategy to boost organic visibility Conduct keyword research manage content optimization and drive backlink efforts Collaborate with tech and content teams to ensure technical SEO is in place Monitor rankings and organic performance using tools like GA4 GSC and SEMrush ASO App Store Optimization Develop and execute ASO strategies to increase app visibility and downloads Optimize app titles descriptions keywords visuals and metadata for both Google Play Store and Apple App Store Conduct competitor benchmarking and app performance analysis Monitor reviews ratings and keyword rankings to improve app presence and conversion rates Google Ads Search Display Plan and manage Google Ads campaigns focused on lead generation and conversions Build keyword-targeted ads with optimized landing pages Monitor campaign metrics CPC CTR conversions and continuously improve ROI Meta Ads Facebook Instagram Develop and optimize ad campaigns across the Meta suite Build custom audiences retargeting flows and creative testing strategies Collaborate with designers and copywriters to improve CTR and lead quality Email Marketing Build automated email campaigns for nurturing retention and re-engagement Segment users based on behavior and funnel stage Track performance open rate CTR conversions and A B test campaigns Analytics Strategy Leadership Own marketing dashboards and report on KPIs regularly Work cross-functionally with internal stakeholders to align goals Manage agencies freelancers and oversee campaign delivery and quality Maintain marketing budget pacing and cost-efficiency Education Requirements Bachelor s degree in marketing Business Communications or a related field Preferred Postgraduate master s degree or certifications in Digital Marketing Growth Marketing or Performance Marketing What You Bring Minimum 4-6 years of experience in performance marketing or growth marketing Expertise in SEO ASO Google Ads Meta Ads and email marketing Strong analytical mindset and ability to use data for decision making Experience in EdTech or B2C startup environment is a plus Hands-on strategic thinker comfortable leading and executing Why Join Avinyaa EdTech Mission-led purpose-driven culture A chance to work at the intersection of technology and social impact Job Type Full-time Pay 500 000 00 - 1 600 000 00 per year Work Location In person

📌 Senior Digital And Seo/aso Marketing Manager (Gujarat)
🏢 Avinyaa EdTech
📍 Gujarat