Area Sales Manager ASM Industry FMCG Consumer Products Reporting To Zonal Sales Manager ZSM Job Locations Mysuru Karnataka Goa Job Type Full-Time Salary 70 000 - 80 000 per month Job Overview A leading FMCG organization is hiring an experienced and result-oriented Area Sales Manager ASM to drive sales growth manage distributor networks and lead field teams across assigned territories This is a senior field role focused on execution excellence market expansion and team leadership Roles ResponsibilitiesSales Business Growth Drive sales growth within the assigned territory Achieve monthly quarterly and annual sales targets Develop maintain and expand distributor and retailer relationships Identify new business opportunities and market routes Handle key distributor accounts as required Collect market intelligence customer feedback and competitor insights Team Management Leadership Allocate territories and responsibilities to Territory Sales In-Charge TSI Formulate sales strategies in coordination with Head Office Monitor team performance and provide feedback and motivation Ensure timely hiring and management of vacant TSI and in-shop promoter positions Field Operations Market Execution Expand business in uncovered and non-performing towns Ensure minimum 50 productive calls from the sales team Monitor TSI activity minimum 40 calls day and ASM calls minimum 20 day as assigned Ensure effective route sampling and complete SKU coverage Drive focus product sales and execute new product launches Review and upload Permanent Journey Plans PJP in the Field Assist application Visit and monitor in-shop promoters during market visits Ensure participation in exhibitions and promotional activities Supervise outlet data correction and validation Ensure FIFO compliance at depot and distributor levels Maintain cost-to-sales ratio below 2 for self and team Reporting Analysis Analyze sales performance using SFA reports and dashboards Submit daily weekly and monthly reports to the ZSM Qualifications Requirements Graduate in any discipline minimum qualification Minimum 7 years of sales experience including 2 years as an ASM Strong communication and interpersonal skills Working knowledge of MS Excel SFA tools and basic computer applications Proficiency in the local language mandatory Robust leadership initiative and problem-solving skills Valid driving license and willingness to travel extensively Physically and medically fit for field operations Job Types Full-time Permanent Pay 70 000 37 - 80 000 63 per month Benefits Health insurance Provident Fund Work Location In person