Skill required: Marketing Operations - Quality Management

Designation: Campaign Management Sr Analyst

Qualifications:Any Graduation

Years of Experience:5 to 8 years

What would you do- Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results.Act of overseeing all activities and tasks needed to maintain a desired level of excellence. This may include the determination of a quality policy, creating and implementing quality planning and assurance, and quality control and quality improvement.

What are we looking for- - Hands-on experience with Braze, including journey workflows, audience segmentation, dynamic content, and landing page management.- Solid understanding of campaign execution processes, covering multi-channel campaigns (Email, SMS, Push, Direct Mail, Social, Paid).- Robust quality assurance (QA) skills with the ability to thoroughly test campaign components, data queries, and workflows for functionality and accuracy.- Proficiency in data validation,



ensuring correct audience targeting, segmentation logic, and personalization in campaign setup.- Experience with automation and journey testing, verifying correct message flow and audience progression through lifecycle campaigns.- Working knowledge of SQL and JavaScript to support technical validation and troubleshoot campaign-related issues.- Understanding of marketing automation principles, including triggers, scheduled sends, and engagement-based logic.- Ability to analyze campaign performance metrics and assist in identifying opportunities for campaign optimization.- Strong problem-solving and debugging abilities to resolve technical or configuration issues during QA cycles.- Adherence to data privacy regulations, anti-spam laws, and industry best practices for campaign compliance.- Skilled in documenting QA processes, test cases, and resolution steps to maintain team knowledge and audit trails.- Familiarity with ticketing/request management systems, ensuring detailed, timely updates and status tracking.- Excellent collaboration and communication skills to work with cross-functional stakeholders (marketing, data, development, project management).- Capable of following defined SOPs, checklists, and Desktop Procedures to ensure consistency and quality in campaign builds.

Roles and Responsibilities: We--re looking for a skilled and detail-oriented Campaign QC to join our marketing team. In this role, you will work closely with cross-functional teams to QC and execute complex marketing campaigns using Adobe/Braze or equivalent platforms. You--ll be instrumental in ensuring smooth campaign execution qc, optimizing performance, and providing insightful reports, all while collaborating with stakeholders to achieve key business objectives.

Qualification Any Graduation

📌 Campaign Management Sr Analyst (Mumbai)
🏢 Accenture
📍 Mumbai