Function Group Marketing Experience 5-7 Years Location India About Tally The pioneers of software product industry in India we are a technology and innovation led company simplifying the lives of small and medium businesses over the last three decades With our cutting-edge technology we have had the privilege to reach over 2 5 million business globally and cater to more than 7 million users in over 100 countries We are passionate about the SMEs growth and aim to deliver the best for their business through our product innovation and excellence Our teams develop some of the most ingenious solutions that suit the unique requirements of millions of businesses across the globe With a market share of 75 in India we have a strong foothold in the Middle East and are also serving customers in SAARC APAC Africa and North America Our robust network of 28000 partners help us deliver unmatched customer experience in sales support and services globally With a sole purpose of Making Everyone Who Touches Tally Happier we aim to be the technology fabric that drives the economic growth of the world by 2030 Culture Values Over the years we have nurtured a value-based culture that let individuals follow their lead and support them in their growth journey with us We value honesty and integrity prioritize a people-first culture pursue excellence and drive impactful innovation with simplicity Our vision at Tally is to ensure that all employees get access to equal opportunities with decisions grounded on performance merit competence and potential We are dedicated to fairness and transparency in our policies By fostering diversity and equality we strive to eliminate all forms of discrimination We are committed to an inclusive leadership where our leaders ensure that our people are empowered to be at their best professionally and personally We take outstanding pride in our work culture which has helped become a proud member of the elite Kincentric Best Employers Club Marketing Marketing at Tally is a strategic business enabling function driving innovation and consistency We believe in Customer Connect Integrated Marketing Testing and Feedback - Importance of feedback can never be over-rated We test and seek feedback on our communication themes product releases Branding Customer Marketing Partner Marketing For us at Tally brand marketing goes beyond visibility It s about building trust simplifying complexity and championing businesses of all sizes As India s most loved business management software Tally holds a unique position one that blends deep legacy with contemporary relevance We believe in Integrated Marketing Leveraging all channels by maintaining uniformity of brand voice visuals and messaging Customer Centricity Placing the customer at the heart of all marketing efforts Brand Stewardship Custodian of Employer Branding Marketing with purpose not noise Supporting business growth with value driven communication The Brand Marketing function within Tally strives to Tell the Tally Story Simply and Powerfully Drive Engagement Across Ecosystems Stay Authentic Yet Aspirational Marketing with purpose not noise Brand Communication Brand and Communications team within the Marketing function operates in areas of long-term strategic impact which helps in evolving the 3 core pillars around customers partner ecosystem and people initiatives As a part of the Brand Communications team you ll be stepping into a dynamic environment where innovation and creativity meets strategy You can expect to be at the forefront of crafting compelling narratives that resonate with our audience You ll play a key role in driving the outward-facing aspects of long-term strategic initiatives engaging with diverse stakeholders and applying your expertise to shape the future of our brand It s an opportunity to contribute to a vibrant growth-oriented culture that values your unique insights and creative thinking What You Will Own You will own end-to-end brand communication ensuring consistency in messaging and visual identity across all channels Lead 360 integrated campaigns from strategy to execution driving impact through digital ATL BTL and social Drive internal and external engagement by tailoring compelling narratives for customers partners and employees Track campaign performance and leverage insights to continuously refine brand and communication strategies Experience You Should Bring Strong storytelling creative thinking copywriting and content development ability Candidate should have worked on creative campaigns end to end Excellent project management and cross-functional collaboration skills Deep understanding of brand identity positioning and multi-channel campaigns Ability to manage external agencies and internal stakeholders Proficiency in digital marketing and media planning is a plus Brownie points if you ve mastered AI beyond copy writing and basic image generation What You Will Be Doing Brand Strategy Messaging Develop and implement brand communication strategies aligned with overall brand goals Ensure consistency in tone visual identity and messaging across channels Translate the brand story into compelling narratives for different stakeholders customers partners employees Integrated Campaign Management Lead the planning and execution of 360 marketing campaigns including ATL BTL digital and social Work closely with creative media and social agencies to execute campaigns on time and within budget Deep understanding of social platforms and emerging trends Define campaign KPIs track performance and optimize based on insights Digital Social Communication Oversee social media and online content to maintain brand voice and engagement Collaborate with the digital team to align brand campaigns with online initiatives Internal Communication Partner with HR and leadership to drive internal brand engagement Craft employee communication during launches initiatives or cultural programs Analytics Insights Track and analyze communication metrics across touchpoints Leverage consumer insights and brand health studies to refine strategies

📌 Manager - Brand And Communication (India)
🏢 Tally Solutions
📍 India