Job Summary Jagrutii Rehab Center is seeking a highly skilled and results-driven SEO Expert to optimize our online presence and drive organic traffic to our digital platforms The ideal candidate will have a proven track record in search engine optimization with a strong understanding of both technical and content SEO strategies This role is critical in ensuring that individuals and families seeking rehabilitation services can easily find Jagrutii Rehab Center online helping us reach those who need our compassionate care Key Responsibilities SEO Strategy Implementation - SEO Strategies Develop and execute comprehensive SEO strategies including keyword research content optimisation technical SEO and link building - Keyword Research Conduct in-depth keyword research to identify high-value terms relevant to rehabilitation services mental health and addiction recovery - Competitor Analysis Analyse competitor SEO strategies and identify opportunities for competitive advantage On-Page Off-Page Optimization - Website Optimisation Optimise website content meta descriptions titles and other on-page elements for search engine visibility and user engagement - Technical SEO Implement technical SEO best practices including site architecture crawlability indexability mobile responsiveness and site speed optimisation - Off-page SEO Develop and execute effective off-page SEO strategies including link building local SEO and online reputation management Content Collaboration Optimization - Collaboration Work with the content creation team - Content Optimisation Ensure content is SEO-friendly and aligned with keyword strategies - Recommendations Provide recommendations for content topics structure and optimisation based on SEO insights Performance Monitoring Reporting - SEO Performance Monitoring Monitor daily weekly and monthly SEO performance using tools like Google Analytics Google Search Console SEMrush and Ahrefs - Key SEO KPIs Track organic traffic keyword rankings conversion rates and bounce rates - Reporting and Recommendations Prepare regular reports and present actionable insights and recommendations to the Head of Marketing Stay Updated - SEO Knowledge Stay updated with the latest SEO trends algorithm updates and industry best practices - Tool and Technique Exploration Continuously research and recommend recent SEO tools and techniques to improve performance Collaboration - Collaboration Partners Digital marketing team web developers and content creators - Collaboration Goal Seamless implementation of SEO initiatives Qualifications Education Bachelor s degree in Marketing or a related field Experience - Required Experience 3-5 years of experience in Search Engine Optimisation - Proven Track Record Driving organic traffic and improving search rankings - Preferred Background Experience in healthcare wellness or related service industry Skills - Technical SEO Expertise In-depth knowledge of SEO best practices search engine algorithms and ranking factors - SEO Tools Proficiency Proficiency with SEO tools such as Google Analytics Google Search Console SEMrush Ahrefs Moz Screaming Frog etc - Analytical Skills Excellent analytical skills with the ability to interpret data and translate it into actionable strategies Skills Competencies - Technical Proficiency Ability to analyse complex data implement technical SEO changes and optimise content - Adaptability and Problem-Solving Adapts to algorithm changes identifies and resolves SEO challenges - Collaboration and Results Works effectively with cross-functional teams and focuses on achieving measurable improvements in organic search ref updazz com