Position Description Business Division Agri Input Department Biologicals Location Zonal Office Position Title Market Development Manager-Biologicals Level J3-M2 Reporting to Title Lead Market Development-Biologicals Dotted line reporting to Zonal In charge Position Purpose The role holder is responsible for driving demand generation activities for biologicals in coordination with the field sales and Lead- Market Development Biologicals in the assigned zone region so that PI Biological products are established as a preferred brand in the operating markets The role holder is also responsible for market mapping for new geographies and agronomic development pipeline products resolution of marketing related queries and product training for farmers field staff dealers and distributors Strategic Responsibilities Provide inputs to the Market Development Lead Zonal In Charges for preparation of zonal marketing plans existing and new products roll out timelines marketing expenditure desired advantages Develop marketing plan for new geographies for example target farmer groups roll out of demand generation initiatives Conduct potential mapping for the pipeline products for three to five years for example development testing launch growth maturity Develop innovative ideas for increased marketing and field effectiveness for example innovative branding and promotion initiatives product training methodologies Building competitive knowledge on upcoming technologies in Biologicals Develop good rapport with Universities KVKs and Department of Agriculture Horticulture Operational Responsibilities Demand Generation Activities Achieve the annual product marketing targets for the Region Zone by effective planning coordination and execution of demand generation activities in collaboration with the Field sales staff for example demonstrations field days product campaigns crop campaigns farmer meetings dealer channel partner meetings Implement product launch activities of the pipeline products through planned initiatives like demonstrations field days testimonial farmers etc Financial Responsibilities Track and monitor marketing expenses for the region zone and provide inputs to the Zonal in Charge and Head Marketing as required for example plan vs actual spend unplanned expenditure spend on special projects benefits accrued thru marketing spend People Responsibilities Attend trainings on training needs identified or imparted by HR epresent the Business in external forums and associations Education Qualification B Sc Ag Hort M Sc Agri MBA Desirable Work Experience 6 to 10 years experience in Agri input industry 2 to 3 years experience in handling field marketing of biologicals Previous experience of working in field sales is desirable Industry to be Hired from Agri input Agro Chemicals experience required Functional Competencies Excellent product knowledge - in terms of product offerings technical know-how features benefits Good Knowledge of the Agri Inputs market Excellent Knowledge of marketing principles tools and techniques marketing communication roll out methodologies effectiveness measures Excellent Knowledge of Product Development Methodologies Research Trials and Testing Tools and Techniques Procedures Guidelines and Reporting Good proficiency in MS-Office Interaction Complexity and Team Work Interaction Frequency Purpose of Interaction Internal Zonal Incharges Regional Incharges Territory Incharges Market Development Officers Field assistants Marketing HO team Product Development team Zonal HR As and when required Planning and execution of field marketing initiatives field staff training product related feedback on new products field trails handling of customer queries reporting on status of marketing initiatives and expenses External Dealers Distributors Co-marketing agencies Government agencies Ad agencies Printers Event management companies As and when required Planning and execution of marketing initiatives field promotion campaigns training programs knowledge sharing

📌 Marketing Manager (West Bengal)
🏢 PI Industries
📍 West Bengal