We are looking for a highly skilled Paid Advertising & Growth Marketing Specialist with 3-5 years of experience to join our team. The ideal candidate will have expertise in Google Ads, Meta Ads, PPC, SEM, and other paid media channels.
Roles and Responsibility
- Develop and execute comprehensive paid advertising strategies to drive business growth.
- Manage and optimize Google Ads, Meta Ads, and other paid media campaigns for maximum ROI.
- Conduct keyword research and analyze campaign performance using tools like GA4 and GTM.
- Create and implement A/B testing experiments to improve ad targeting and conversion rates.
- Collaborate with cross-functional teams to align paid marketing efforts with overall business objectives.
- Analyze data to identify trends and opportunities for improvement in paid advertising campaigns.
Job Requirements
- Proven experience in paid advertising, growth marketing, or a related field.
- Robust understanding of digital marketing principles, including lead generation, campaign management, and performance marketing.
- Proficiency in Excel and data analysis tools.
- Experience with audience targeting, retargeting, and keyword research.
- Knowledge of budget management, reporting, and conversion tracking.
- Familiarity with search ads, display ads, and other paid media channels.