Core Responsibilities

- Inbound Strategy: Create and manage digital marketing campaigns targeted at tech founders, Product Managers, and CTOs.
- Content Generation: Write highly relevant blog posts, case studies, whitepapers, and landing pages that showcase our technical expertise and client success stories.
- SEO Management: Technical SEO auditing, keyword research, and on-page optimization to rank for competitive software development and tech consultancy terms.
- Marketing Automation: Build automated email workflows and nurture tracks to educate prospects, score leads, and hand off sales-ready opportunities to our team.
- Conversion Optimization (CRO): Build, test, and optimize lead-capture forms, calls-to-action (CTAs), and user journeys across our website.
- Social Media Marketing: Manage the company's presence across LinkedIn, Facebook, X, and other relevant platforms by creating engaging content, increasing brand visibility, growing audience engagement, and supporting lead generation initiatives.
- Data & Reporting: Track, analyze, and present weekly metrics on organic traffic, conversion rates, and pipeline ROI using analytics tools.

Key Requirements

- Experience:



2 to 4 years of proven B2B inbound digital marketing experience (experience marketing tech services, SaaS, or agency software development is highly preferred).
- Technical Skills: Mastery of marketing automation tools (e.g., HubSpot, ActiveCampaign) and CMS platforms (e.g., WordPress, Webflow).
- SEO & Analytics: Proficient with Google Analytics 4 (GA4), Search Console, and SEO platforms like Ahrefs or SEMrush.
- Copywriting: Exceptional English communication skills with the unique ability to translate complex software concepts (like APIs, cloud architecture, or agile framework) into clear, business-driven benefits.
- Mindset: Highly analytical, data-driven, and capable of working independently in a fast-paced agency setting.

Success Metrics (KPIs)

- Growth in organic website traffic.
- Improvement in keyword rankings.
- Number of Marketing Qualified Leads (MQLs) generated per month.
- Increase in inbound inquiries and consultation requests.
- Landing page conversion rates.
- Email campaign engagement and conversion rates.
- Contribution to sales pipeline and revenue opportunities.

📌 Digital Marketing Specialist (Noida)
🏢 Incaendo
📍 Noida