Key Responsibilities

1. Campaign Planning & Execution

- Manage end-to-end marketing campaigns for multiple clients across channels such as Email, SMS, web banners, push notifications, etc.
- Coordinate with internal teams (design, content, product, sales) to ensure timely campaign deployment.
- Ensure campaign assets, creatives, tracking links, and messaging meet client expectations and platform guidelines.
- Campaign Optimization & Performance Management
- Monitor campaign performance daily/weekly and optimize for lead generation, conversion rates (CVR), engagement, and ROI.
- Analyze user behaviour and identify opportunities for better segmentation, targeting, and retention.
- Use data insights to recommend improvements to clients and internal teams.
- 3. Client Management Handle multiple clients simultaneously with explicit communication, strong follow-up, and smooth execution.




- Understand client goals and translate them into effective marketing strategies.
- Share performance reports, insights, and actionable recommendations with clients.
- 4. Data Analytics & Reporting
- Conduct in-depth data analysis to evaluate campaign metrics and funnel performance.
- Build and maintain dashboards, trackers, and weekly/monthly reports using Excel
- Present insights in a clear, structured format to internal and external stakeholders.
- Cross-functional Coordination
- Work closely with the design team for creative development and quality checks.
- Collaborate with sales teams to understand client KPIs and ensure alignment with business

📌 Client Marketing| Shiksha.com| Infoedge| Noida|
🏢 Info Edge
📍 Noida