Key Responsibilities

1. Channel Sales & Distribution Management

- Oversee and optimize the primary and secondary sales through the existing distribution network.
- Ensure product availability and visibility across all retail formats (General Trade, Modern Trade, and Kirana stores).
- Monitor distributor health, including stock levels, credit limits, and ROI.

2. New Dealer & Distributor Appointment

- Actively identify and onboard new high-potential distributors and dealers to expand the market footprint.
- Conduct market mapping to identify ""white spaces"" where the brand is underrepresented.
- Lead the negotiation and documentation process for recent channel partners.

3. Sales Strategy & Execution

- Meet and exceed monthly, quarterly, and annual sales targets.
- Implement company schemes, trade promotions,



and consumer offers effectively at the ground level.
- Analyse competitor activity (pricing, schemes, new launches) and provide actionable insights to the management.
- Identify standard client and convert them into key accounts, focused on long-term value, partnership, and mutual growth.

4. Field Leadership & Traveling

- Hiring of new field staff
- Travel Requirement: Extensive travel (up to 70-80% of the time) within the assigned territory to visit retailers /distributors.
- Area Sales , FMCG Channel Sales, specifically in the Spices, Oil, or Staples industry

📌 ASM - Area Sales Manager (FMCG) (Gurugram)
🏢 Smart4Talent
📍 Gurugram