Job Description: Zavenir Group
Job Title: Trade Marketing Executive
Role Overview: The Trade Marketing Executive is responsible for driving in-store visibility, retailer engagement, and channel activation strategies to maximize product uptake across General Trade, Modern Trade, and other distribution channels.This role ensures seamless execution of Go-To-Market (GTM) strategies at the point of sale, translating brand plans into measurable business outcomes
Key Responsibilities:
A. Trade Activation & Execution

- Execute trade marketing calendars aligned with product launches and campaigns
- Ensure availability and deployment of POSM (Point of Sale Materials) across outlets
- Implement in-store promotions, schemes, and activations
- Coordinate with distributors and sales teams to ensure execution excellence

B. Channel & Retailer Engagement

- Build strong relationships with retailers, stockists, and key accounts
- Design and implement retailer engagement programs (loyalty programs, incentives)
- Support Modern Trade activations including displays, endcaps, and planograms

C. Visibility & Merchandising

- Ensure optimal shelf placement and share of shelf (SOS)
- Monitor planogram compliance in Modern Trade outlets
- Conduct regular market visits and audits to maintain visibility standards

D. Scheme Design & Execution

- Assist in designing trade schemes, discounts, and consumer offers
- Track scheme effectiveness through secondary sales uplift and ROI
- Ensure proper communication and on-ground implementation

E. Market Intelligence & Reporting

- Gather insights on competitor activities, pricing, promotions, and retailer feedback
- Track and report KPIs such as:
- Numeric & weighted distribution
- Secondary sales growth
- Visibility scores

F. Cross-functional Coordination





- Collaborate with Sales teams for execution in the field
- Work with Marketing teams for campaign alignment
- Coordinate with Supply Chain for stock availability

G. Budget Management

- Manage trade marketing budgets effectively
- Track ROI of campaigns and activation spends

3. Key Deliverables / KPIs

- Increase in secondary sales and off-take
- Improvement in numeric and weighted distribution
- Visibility scores and merchandising compliance
- ROI on trade promotions
- Retailer engagement index

4. Qualifications & Experience

- Bachelors degree in marketing, Business, or Life Sciences
- 1–4 years of relevant experience in FMCG, Pharma, Nutraceuticals, or OTC
- Prior exposure to field sales or trade marketing is preferred

5. Required Skills

- Functional Skills
- Trade marketing strategy and execution
- Understanding of distribution and retail ecosystem
- Strong data analysis and reporting skills
- Behavioural Skills
- Robust execution orientation
- Stakeholder management
- Negotiation and influencing skills
- High ownership and accountability

6. Tools & Systems (Preferred)

- MS Excel / Google Sheets (Advanced)
- CRM / Distributor Management Systems (DMS)
- Sales analytics dashboards

Are you ready to take your career to the next level? Join us and be a part of the transformation at Vytals. Apply now and help us redefine what's possible.




About Zavenir GroupZavenir Group is a diversified and innovation-driven organization with a strong legacy of excellence across industries. Its flagship company, Zavenir Daubert, is a leading manufacturer of specialty chemicals for corrosion protection and metal working. Established in 1995, it holds a leadership position in India and has strong global collaborations with Daubert USA and Nihon Parkerizing Japan, operating under the vision of “Global Technologies, Made in India.” With a robust product portfolio and expanding presence in the Middle East and Southeast Asia, Zavenir Group represents strength, credibility, and global standards.About VytalsVytals is the consumer healthcare and nutraceutical arm of Zavenir Group, built with a bold vision to transform everyday health. As a fast-growing startup in the health and wellness space, Vytals is focused on improving Health-Related Quality of Life through science-backed, innovative nutraceutical solutions.We are developing advanced nutraceutical ingredients using nanocarrier technologies in collaboration with reputed universities and research institutions. Our goal is to launch differentiated consumer health brands that empower individuals to proactively manage more than 15 health conditions.Vytals aims to become a market leader in personalized healthcare across healthy aging, lifestyle management, and nutrition categories by FY27. Beyond products, we are building a knowledge-driven ecosystem that provides reliable resources, learning tools, and guidance to support informed self-care.At Vytals, we believe that when individuals are empowered to take control of their health, they live fuller lives — and healthcare systems become more sustainable.

📌 Trade Marketing Executive (Delhi)
🏢 Zavenir Daubert
📍 Delhi