About Vernon Healthcare

Vernon Healthcare is building one of India's leading healthcare platforms through three specialized brands:

- Genoryx Longevity & Wellness
- Vernon Skin & Hair Clinic
- Vernon Pain Institute (Launching Soon)

We are looking for a Growth & Marketing Manager to lead marketing strategy, patient acquisition, branding, and digital growth across all our healthcare businesses.

Responsibilities

Marketing Strategy

- Develop annual, quarterly, and monthly marketing plans.
- Build patient acquisition strategies for all healthcare brands.
- Identify current growth opportunities and marketing channels.
- Plan and execute product and service launches.
- Monitor competitors and industry trends.

Digital Marketing

- Manage Google Ads and Meta Ads campaigns through external agencies.
- Optimize campaign performance and marketing ROI.
- Improve website traffic, SEO, and conversion rates.
- Monitor Google Analytics, Meta Pixel, and campaign dashboards.
- Ensure accurate lead tracking and attribution.

Brand Management

- Maintain consistent brand identity across all clinics.
- Build premium positioning for Genoryx, Vernon Skin & Hair Clinic, and Vernon Pain Institute.
- Oversee brochures, presentations, clinic branding, and promotional materials.
- Support doctor personal branding initiatives.

Content Marketing

- Plan monthly content calendars.
- Manage production of Instagram Reels, YouTube videos, blogs, newsletters, podcasts, and patient education content.
- Coordinate with doctors, content creators, designers, photographers, and videographers.




- Ensure all content aligns with the company's brand and medical standards.

CRM & Patient Journey

- Improve patient engagement through email, WhatsApp, and SMS campaigns.
- Build automation workflows for lead nurturing, appointment reminders, review collection, and membership renewals.
- Reduce patient drop-offs by optimizing the complete patient journey.

Events & Partnerships

- Plan and coordinate health awareness programs, workshops, corporate wellness events, conferences, and community outreach activities.
- Support business development initiatives with marketing collateral and campaign planning.

Team Leadership

- Lead and mentor the marketing team.
- Coordinate with advertising agencies, SEO partners, website developers, and creative freelancers.
- Develop SOPs, KPIs, and reporting systems for the marketing department.

Analytics & Reporting

- Prepare weekly and monthly marketing reports.
- Track KPIs including:
- Qualified Leads
- Cost per Lead (CPL)
- Cost per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Website Traffic
- Conversion Rates
- Marketing-attributed Revenue

- Use data to optimize marketing performance and budget allocation.

Preferred candidate profile

Requirements

5+ years in Marketing

Healthcare experience preferred

Experience managing digital campaigns

- Marketing Strategy
- Digital Marketing
- Google Ads
- Meta Ads
- SEO
- Google Analytics (GA4)
- CRM Management
- Lead Generation
- Brand Management
- Content Marketing
- Email Marketing
- Marketing Automation
- Project Management
- Budget Management
- Marketing Analytics
- Google Business Profile
- AI Tools (ChatGPT, Claude, Gemini, etc.)

📌 Growth & Marketing Manager | Healthcare | Digital Marketing | Branding (Hyderabad)
🏢 Genoryx longevity and Vernon healthcare
📍 Hyderabad