Job Description: Sales Officer

Location: Dehradun
Experience: 1 to 4 years FMCG industry
Reports To: Area Sales Manager / Regional Sales Manager

Job Summary
The Sales Officer is responsible for achieving primary and secondary sales targets within the assigned territory by effectively managing distributors, expanding retail coverage, ensuring product availability, and executing company sales and marketing initiatives. The role requires regular market visits, relationship building with retailers and distributors, and timely reporting of sales activities.
Key Responsibilities
1. Sales Achievement

- Achieve monthly, quarterly, and annual primary and secondary sales targets.
- Ensure sales growth in the assigned territory.
- Drive product-wise and category-wise sales performance.
- Execute sales plans to maximize market penetration.

2. Distributor Management

- Build and maintain strong relationships with distributors.
- Ensure optimum stock availability at distributor points.
- Monitor distributor sales, inventory, and outstanding payments.
- Support distributors in achieving business objectives.

3. Retail Coverage & Market Expansion

- Visit retailers as per the Permanent Journey Plan (PJP).
- Increase numeric and weighted distribution.
- Appoint new retailers and identify recent business opportunities.
- Ensure product availability across all assigned outlets.

4.



Merchandising & Visibility

- Ensure proper product placement and visibility.
- Execute merchandising standards and promotional displays.
- Implement trade schemes and consumer promotions effectively.
- Support new product launches in the market.

5. Market Intelligence

- Monitor competitor activities, pricing, schemes, and product launches.
- Collect market feedback from distributors and retailers.
- Identify market opportunities and share recommendations with the ASM.

6. Collection & Compliance

- Coordinate timely collection of outstanding payments.
- Ensure adherence to company credit policies.
- Maintain proper sales documentation and records.

7. Reporting & MIS

- Submit Daily Sales Reports (DSR), Weekly Reports, and Monthly Reports.
- Update sales activities through DMS/SFA applications.
- Maintain accurate records of retailer visits, sales, collections, and market feedback.

Candidate Profile

- Education: BBA / MBA Sales & Marketing preferred.
- Experience14 years of sales experience in the FMCG industry.
- Experience in General Trade (GT) is mandatory.
- Experience in distributor handling and retail sales preferred.
- Fresh graduates with robust sales aptitude may also be considered for trainee roles.

Perks and benefits

Provident fund

📌 Sales Officer (Dehradun)
🏢 Aviva Brands
📍 Dehradun