About the Role

We are looking for a proactive and detail-oriented CRM & Retention Executive to help build meaningful customer relationships through personalized communication. This role is ideal for recent graduates or candidates with up to one year of experience who are interested in CRM, customer lifecycle marketing, and retention.

Key Responsibilities

- Manage customer communication across Email, WhatsApp, and SMS throughout the customer journey, from pre-purchase engagement to post-purchase follow-ups and reorder reminders.
- Build, monitor, and optimize automated customer journeys, including welcome series, replenishment reminders, win-back campaigns, abandoned cart flows, and cross-sell/upsell campaigns.
- Segment customers based on purchase history, product preferences, and lifecycle stage to deliver personalized communication.
- Support the management of the loyalty and rewards program to improve customer engagement, repeat purchases, and retention.
- Track key CRM and retention metrics such as repeat purchase rate, customer lifetime value (LTV), churn, and campaign performance.
- Conduct A/B testing on subject lines, messaging,



offers, and send times, and document insights to improve future campaigns.
- Coordinate with marketing, design, and product teams to execute campaigns effectively.
- Stay updated on CRM and customer engagement best practices and suggest current ideas to improve customer experience.

Requirements

- Graduate in any discipline.
- 01 year of experience in CRM, digital marketing, lifecycle marketing, or customer engagement (Freshers are encouraged to apply).
- Strong written and verbal communication skills.
- Good analytical and problem-solving abilities.
- Basic understanding of Excel/Google Sheets.
- Interest in email marketing, customer retention, and marketing automation.
- Ability to learn quickly, manage multiple tasks, and work in a fast-paced environment.

Preferred Skills

- Basic knowledge of CRM or marketing automation tools is a plus.
- Familiarity with e-commerce or D2C businesses is an advantage.
- Comfortable working with data and performance metrics.

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