Role Overview

We are seeking a creative and self-motivated Marketing Executive to manage and execute various marketing initiatives. The ideal candidate will play a crucial role in increasing brand awareness, generating leads, and maintaining customer engagement through strategic marketing campaigns, content creation, and digital platforms.

This role requires proficiency in social media management, content writing, graphic design, and webinar hosting. A proactive approach to learning and implementing marketing trends will be highly valued.

Key Responsibilities

1. Content Creation:

- Develop compelling promotional materials, including brochures, flyers, presentations, and newsletters.
- Create engaging blog posts, case studies, and articles to showcase Systel Energy Solution s expertise in compressed air management.

- Social Media Management:

- Plan, create, and publish content across platforms (LinkedIn, Facebook, Instagram, etc.).
- Monitor engagement metrics and optimize campaigns to increase visibility and audience interaction.
- Stay updated on digital marketing trends to innovate and improve performance.

- Graphic Designing:

- Design visuals for social media, website, and marketing materials using tools like Canva, Adobe Photoshop, or Illustrator.
- Ensure all designs align with Systel Energy Solutions branding guidelines.

- Webinars and Online Events:

- Plan, organize, and host webinars to engage with prospects and clients.
- Create presentations and marketing content for webinars.
- Manage technical aspects of webinar hosting, including scheduling and follow-ups.

- Email Marketing:

- Develop and send mass email campaigns via platforms like Mailchimp.
- Monitor open rates, click-through rates, and optimize email strategies to maximize reach.

- Branding and Promotions:





- Assist in planning and executing brand promotion activities, including exhibitions, corporate events, and product launches.
- Collaborate with internal teams to ensure cohesive branding across all channels

- Analytics and Reporting:

- Track the performance of marketing campaigns and prepare detailed reports with insights and suggestions for improvement.
- Use tools like Google Analytics and social media insights to monitor ROI and campaign effectiveness.

Required Skills and Qualifications

- Bachelor s degree in Marketing, Communications, or a related field.

- 1-2 years of experience in marketing, with a proven track record of managing multiple responsibilities effectively

- Technical Proficiency:

- Canva, Adobe Photoshop/Illustrator (preferred).

- Email marketing tools (e.g., Mailchimp).

- Social media platforms (LinkedIn, Facebook, Instagram).

- Webinar hosting platforms (e.g., Zoom, Teams).

- Basic knowledge of MS Office (Word, Excel, PowerPoint).

- Strong written and verbal communication skills.

- Creativity and an eye for design.

- Ability to work independently and as part of a team.

- Solid time-management skills to handle multiple projects simultaneously.

Preferred Qualifications

- Experience in the B2B/industrial marketing sector.

- Knowledge of SEO/SEM strategies and tools.

- Familiarity with energy efficiency or industrial solutions marketing.

Key Performance Indicators (KPIs)

- Growth in social media followers and engagement rates.

- Lead generation and conversion rates from marketing campaigns.

- Audience engagement in webinars and online events.

- Timely execution of marketing projects and campaigns.

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Marketing Executive (Coimbatore)
🏢 Systel
📍 Coimbatore