Senior Category Manager Consumer Marketing I Head Office

Purpose/Mission of role:
The Category Manager will be responsible for driving the overall strategy, growth, and profitability of assigned product categories within Esme Consumer. This role involves end-to-end ownership from market analysis and consumer insights to new product development, brand building, and performance management, ultimately contributing to Esme's vision of being the undisputed leader in the mass-market beauty segment.

Roles and Responsibilities:

Category Strategy & Planning:

- Own the strategy, planning, and execution of a 200 Cr+ category portfolio across Face, Lips, and Nails, managing 50+ SKUs.
- Drive category growth, profitability, market share, and innovation pipeline in line with annual business objectives.
- Lead Annual Operating Plan (AOP) creation, forecasting, budgeting, and category growth roadmaps.

Brand Building & Communication:

- Manage brand equity and ensure consistency in positioning and messaging.

Current Product Development (NPD):

- Identify white spaces and lead the conceptualization, development, and launch of new products.
- Collaborate with R&D;, packaging, and supply chain for timely product rollouts.

Market & Consumer Insights:

- Commission and interpret consumer research to guide product and communication strategies.
- Monitor competition and adapt plans to respond to market dynamics.

Sales & Trade Collaboration:

- Partner closely with the E-commerce team to drive accelerated category growth and achieve 2X business scale-up across online channels.





Performance Management:

- Track and report key KPIs including category growth, market share, brand health metrics, and campaign performance.
- Prepare monthly dashboards and present updates to senior leadership.

Stakeholder & Cross-Functional Management:

- Lead cross-functional collaboration across Sales, E-commerce, Supply Chain, Finance, R&D;, Packaging Development, Manufacturing, and Demand Planning teams to deliver category objectives.
- Manage internal and external stakeholders to ensure seamless execution of launches, promotions, and category initiatives.
- Drive alignment between business objectives and execution priorities across functions.
- Develop channel-specific growth strategies across Modern Trade, General Trade, E-commerce, and Quick Commerce platforms.

Experience Required :

- MBA in Marketing
- Minimum 8-10 years in category management

Key Skills and Competencies Required:

Strong strategic thinking and analytical abilities
Excellent communication and project management skills
Deep understanding of brand management, consumer behavior, and go-to-market strategies
Proficiency in data analysis tools and MS Excel/PowerPoint




Ability to manage multiple stakeholders and agencies
Relevant experience in beauty and FMCG category (Food, Personal Care, Homecare)
Proven experience in managing large beauty/FMCG categories with P&L; ownership.
Strong stakeholder management and influencing skills.
Demonstrated team management and leadership experience.
Ability to manage complex cross-functional projects and multiple business priorities.
Strong commercial acumen with experience in AOP planning, forecasting, and category profitability management.
Experience handling Color Cosmetics categories (Face, Lips, Nails) preferred.
Experience managing portfolios with 50+ SKUs and 100 Cr+ category turnover.
Exposure to E-commerce growth and omnichannel category management.

Functional:

- Analytical Skills
- Attention to Detail
- Persistence
- Follow Through on Commitments
- High Standards
- Team Work
- Communication
- Organisation and Planning

Behavioural:

Self-driven
Able to influence people
Good written and verbal communication
Good stakeholder management
Able to develop and coach team.
Enable and drive change

Job Category: Consumer Marketing

Job Type: Full Time

Job Location: Gurgaon

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Senior Category Manager Consumer Marketing I Head Office (Gurugram)
🏢 Esme Consumer
📍 Gurugram