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Job Description:

Objective: The purpose of the role is to execute all channel related activities for the designated area through vendor which includes eating and drinking, up-to-date trade, mom and pop retailers, grocery and non traditional channels or point of sale and vendor management

Title: Executive Channel

Function: Commercal

Job Responsibilities:

Channel Programs

1. Execution of unit specific initiatives in E&D;, Grocery, and Convenience channel as per plan shared

2. Ensure outlet activation execution as per RED standards

3. Ensure support development and implementation of unit activation plans, using approved national/regional channel standards.

4. Planning of standard approved activation elements & other marketing collaterals

5. Execution and portfolio management as per the plan shared

Across depots & distributors

1. Execution of local initiatives

2. Tracking of systems and evaluation process

3. Local Initiatives to scale up the national/regional program





Analysis and Reporting

1. Activation as per RED / DEEP RED to do list.

2. Identify gaps & growth opportunities in various channels as per PITA model

3. Tracking of competition activities

4. Ensure activation in market through analysis RSA data

Supervises: None

Direct Reports: None

Geographical Scope: Rajkot

Reports To: Area Channel Manager/Channel Manager

Key Customers:

Internal Customers: Sales Team at the Unit, Finance, RTM

External Customers: Vendors, Suppliers, Distributors, Key Accounts, Agencies, Customers

Job Requirements:

Qualifications: Graduation/M.B.A.

Experience: 2-4 Years

Functional Skills:

- Customer Management (a)-Competent
- Financial Knowledge / Application and Appreciation (a)- Working Knowledge
- Market Execution (a)-Competent
- Planning and Analytics (b)-Working Knowledge
- Sales Management (b)-Working Knowledge

Travel: Above 75%

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