Digital Marketing Specialist

- EXPERIENCE: 3-4 years
- EMPLOYMENT TYPE: Full time

Role Overview

FUNCTION: Digital Marketing

We are seeking a hands-on Digital Marketing Specialist to lead our paid advertising and performance marketing initiatives. The candidate will manage campaigns across Meta, Google and LinkedIn, with primary expertise in Meta Ads Manager. This is an in-house role responsible for retaining ownership of advertising strategy, execution, performance data and institutional knowledge.

Key Responsibilities

• Plan, execute and optimise paid advertising campaigns across Meta, Google and LinkedIn.

• Take end-to-end ownership of advertising execution.

• Manage advertising budgets and monitor spend efficiency.

• Track ROAS, conversions and other campaign performance metrics.





• Develop campaigns aligned with sales targets in collaboration with the founders and Sales Head.

• Coordinate with the Content Strategist, Videographer and Video Editor to produce high-performing advertising creatives.

• Build and optimize audience targeting, remarketing and retargeting campaigns.

• Support paid promotions for exhibitions, pop-ups and online product launches.

• Monitor competitors, market developments and advertising trends.

• Prepare regular campaign performance and MIS reports.

• Support the organisations SEO and email/WhatsApp marketing initiatives.

• Guide and delegate routine campaign support and execution activities to junior marketing team members.

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