About the Role:

Positioning Messaging

Own the narrative for all CloudSEK product lines:

- Sharp, differentiated positioning that ties our capabilities to Initial Attack Vectors (IAVs), exposure reduction, and incident prevention
- Messaging hierarchies that work for a CISO, a CIO, and a SOC analyst - without diluting into jargon
- Persona- and segment-specific narratives (Enterprise vs Mid-Market, region by region)
- Clear answers to "what does this do, why now, and why CloudSEK"

Product Launches (GTM)

Drive launches end to end:

- Launch tiering, messaging, and cross-functional orchestration (product, sales, content, demand gen)
- Sales-ready assets: one-pagers, battlecards, objection response playbooks, demo narratives
- Adoption tracking post-launch, not just launch-day noise

Competitive Market Intelligence

- Maintain live competitive positioning against threat-intel, ASM, and exposure-management players
- Win/loss insight loops with sales
- Translate market shifts into how we package, price, and position

Analyst Relations

Own CloudSEKs relationship with industry analysts:

- Manage briefings, inquiries, and submissions for relevant Gartner / Forrester / IDC coverage (eg, threat intel, ASM, EASM, DRPS categories)
- Build and maintain analyst-facing narratives and data
- Convert analyst recognition into sales and brand proof points




- Track category definitions and ensure CloudSEK is positioned where the puck is going

Website AEO (Answer Engine Optimization)

Own how CloudSEK shows up where buyers actually research - including AI answer engines:

- Product messaging and conversion narrative across product/solution web pages
- Partner with SEO/web to make CloudSEK discoverable and citable in LLM-driven search (ChatGPT, Perplexity, Google AI Overviews) for category and problem queries
- Structure content so AI engines surface CloudSEK accurately for "what is X / best tool for Y" intent
- Treat the website as a product surface, not a brochure

Tight Feedback Loop with Product

You are the voice of the market back to product:

- What lands vs doesnt with customers and analysts
- Gaps in packaging, pricing, or positioning
- What the market thinks we do vs what we actually do

Must-have

- 5+ years of Cybersecurity Product Marketing experience in B2B SaaS
- Deep comfort with cybersecurity concepts (attack surface, threat intel, IAVs, exposure management, SaaS security)
- Proven launch ownership - end to end, cross-functional
- Robust storytelling ability - technical clarity without jargon

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Cybersecurity Product Marketing Manager (Bengaluru)
🏢 Cloudsek Information Security
📍 Bengaluru