Key Responsibilities

Business Development

- Promote the hospital's clinical services to doctors, clinics, diagnostic centers, industries, corporates, NGOs, educational institutions, and government organizations.
- Identify and develop new business opportunities to increase patient referrals.
- Build and maintain relationships with referring physicians and healthcare professionals.
- Generate leads for health packages, diagnostic services, specialty consultations, and surgical procedures.
- Achieve monthly and annual business development targets.

Marketing & Brand Promotion

- Execute marketing campaigns across online and offline platforms.
- Organize health camps, awareness programs, CME (Continuing Medical Education) events, and community outreach activities.
- Coordinate promotional events, exhibitions, and public health awareness initiatives.
- Distribute brochures, promotional materials, and service information to target audiences.
- Promote current departments, consultants, and healthcare services.

Corporate Relations

- Develop relationships with corporate organizations for employee health check-up programs.
- Coordinate corporate tie-ups, insurance companies, TPAs, and institutional clients.
- Follow up on corporate proposals, agreements, and service delivery.
- Maintain excellent relationships with existing corporate clients.

Digital Marketing Support

- Coordinate with digital marketing agencies or internal teams.
- Assist in managing social media campaigns and website content.
- Support online branding initiatives and digital advertisements.
- Monitor online reviews and patient feedback.

Patient Relationship & Referral Management

- Maintain strong relationships with patients and referral sources.
- Address marketing-related patient concerns promptly.
- Coordinate with the Patient Relations Department to improve patient satisfaction.
- Monitor referral trends and prepare action plans.

Market Research

- Conduct competitor analysis and monitor healthcare market trends.
- Collect feedback from patients,



doctors, and corporate clients.
- Identify opportunities for service improvement.
- Prepare market intelligence reports.

Documentation & Reporting

- Maintain records of daily field visits and client interactions.
- Prepare daily, weekly, and monthly marketing reports.
- Submit lead conversion reports and business development updates.
- Maintain databases of doctors, corporates, institutions, and referral sources.

Coordination

- Coordinate with Medical, Nursing, Diagnostics, Billing, HR, and Administration departments for successful execution of marketing initiatives.
- Assist management during accreditation visits, exhibitions, and promotional events.

Qualifications

- Bachelor's Degree in Marketing, Business Administration, Hospital Administration, Healthcare Management, or related field.
- MBA in Marketing or Hospital Administration is preferred.

Experience

- 1-2 years of experience in hospital, healthcare, pharmaceutical, diagnostics, or healthcare marketing.
- Experience in hospital business development and corporate marketing is preferred.

Required Skills

- Strong communication and interpersonal skills.
- Excellent presentation and negotiation abilities.
- Relationship management and networking skills.
- Sales and business development expertise.
- Customer service orientation.
- Knowledge of hospital services and healthcare industry.
- Ability to anal yze market trends and prepare reports.
- Proficiency in MS Office (Word, Excel, PowerPoint).
- Basic knowledge of CRM software and digital marketing.
- Ability to work independently and meet targets.

Key Performance Indicators (KPIs)

- Achievement of monthly and annual marketing targets.
- Number of new corporate and institutional tie-ups.
- Growth in patient referrals.
- Increase in OPD/IPD patient volumes.
- Revenue generated through marketing initiatives.
- Number of health camps and promotional events conducted.
- Lead conversion ratio.
- Patient satisfaction related to marketing services.
- Timely submission of reports.
- Brand visibility and community engagement.

📌 Marketing Executive (Panipat)
🏢 NC MEDICAL COLLEGE & HOSPITAL
📍 Panipat