Area Sales Manager – Franchise Expansion
Location: Karnataka, India
Company: Livspace
Immediate joiners only
Experience: 8–12 years of experience in franchise expansion, business development, channel sales, or partner acquisition.
Languages: English, Hindi and Kannada is must

About U

s
Livspace is Asia’s largest and fastest-growing home interiors and renovation platform. We deliver end-to-end interior solutions spanning modular kitchens & wardrobes, premium B2B solutions through Casantro, furniture, furnishings, false ceilings, décor, civil works, and mor
e.Founded in 2015, Livspace has transformed the highly fragmented home interiors industry through innovation, technology, and execution excellence. With over 100,000 homes delivered, presence across 150+ cities, and 110+ Experience Centers, Livspace is on a mission to scale to 500+ franchise stores across Indi
a.Backed by marquee investors, Livspace continues to redefine the interiors and modular ecosystem in Indi

a.
Role Overv

iew
The Area General Manager (AGM) – Franchise Expansion will be responsible for driving franchise partner acquisition and onboarding across Livspace Kitchens & Wardrobes and Casantro (premium kitchens and wardrob
es).As the front-line business development leader, the AGM will identify high-potential markets, engage qualified prospects, convert franchise partners, and ensure smooth onboarding until store launch. This role demands robust business development capabilities, market understanding, stakeholder management, and a high level of owners

hip.
Key Responsibil

ities
1. Market Identification & Expansion St
rategyWork closely with the Regional Manager to identify high-potential Tier 2, Tier 3, and Tier 4 markets for franchise expa
nsion.Conduct on-ground market research to evaluate customer demand, competition, and commercial feasib
ility.Develop expansion strategies aligned with regional business
goals.2. Lead Generation & Prosp




ectingIdentify and qualify prospective franchise partners across target ma
rkets.Build a strong pipeline of potential partners with relevant financial capability and business a
cumen.Network extensively with entrepreneurs, channel partners, and industry stakeho
lders.3. Partner Engagement & Conv
ersionConduct business presentations and franchise opportunity discussions with prospective par
tners.Present Livspace and Casantro business models with clear ROI and growth pote
ntial.Drive commercial discussions, negotiations, and franchise agreement clo
sures.4. Onboarding & Store Launch S
upportSupport franchise partners through agreement signing, documentation, and onboarding proc
esses.Coordinate with internal teams including design, operations, branding, training, and install
ation.Ensure timely execution and launch readiness of franchise s
tores.5. Performance Management & Rep
ortingAchieve monthly and quarterly franchise acquisition ta
rgets.Maintain accurate reporting on prospect funnel, conversion metrics, and onboarding s
tatus.Collaborate with the Franchise Expansion leadership team for execution planning and business re

views.
Key Result Areas

(KRAs)
Number of franchise partners on
boarded.Prospect-to-franchise conversio
n ratio.Timely completion of onboarding and store l
aunches.Quality and long-term sustainability of franchise partn
erships.Regional expansion growth aligned with business

targets.
Desired Candidat

e Profile
Bachelor’s degree in Business, Marketing, or related field. MBA
preferred.8–12 years of experience in franchise expansion, business development, channel sales, or partner ac
quisition.Proven experience in achieving aggressive expansion or sale
s targets.Strong exposure to interiors, modular furniture, building materials, laminates, tiles, or related industries
preferred.Excellent communication, negotiation, and presentati
on skills.Strong networking and relationship management cap
abilities.High willingness to travel extensively across Karnataka and assigned te

rritories.

📌 Area Sales Manager (Bengaluru)
🏢 LivSpace
📍 Bengaluru