Assistant Brand Manager

Experience: 2 to 3 years

Location: Ecity Corporate, Karnataka, India

Skills: Excel, analytics, vendor management, stakeholder management, creative mindset, process-oriented, high coordination ability

Role Summary
Own end-to-end execution of all on-ground brand activities. Ensure first-time-right, on-time, and well-tracked delivery across markets.

Roles and Responsibility
Key Responsibilities:
• Design of all BTL collaterals (POSM, POP, etc.)
• Drive end-to-end roll out of all BTL initiatives in coordination with the field BTL team.
• Coordinate closely with field teams for planning and implementation
• Drive vendor management including finalization and cost negotiation (with support from Marketing Ops)
• Drive POP & POSM demand planning, inventory, and deployment (via field inputs)
• Own tracking of execution, material movement, and coverage (with support from Marketing Ops)
• Ensure reporting discipline via internal team
• Build and standardize processes for execution across markets




• Support sales operations by ensuring creative / marketing requirements are executed.

Role Specific Competencies:
• Strong execution and ownership mindset
• Process-oriented, high coordination ability
• Ability to evaluate communication
• Creative mindset
• Influencing & Stakeholder Management
• Vendor Management
• Needs to be very hands-on with Excel and intermediate analytics

Ideal Profile:
• MBA in Sales & Marketing from Tier-2 or above institutes (e.g., Current IIMs, XIMB, NMIMS, etc.)
• Fresher at MBA entry (no/minimal prior experience before MBA)
• 2–3 years of total experience: MT stint with cross-functional exposure + 2+ years in Sales
• Preferably from top 2–3 companies in adjacent industries/sectors reliant on dealer & influencer networks (e.g., Pidilite, Asian Paints, Ultratech, Castrol, Berger/Opus Paints, Ambuja Cements, Havells, Crompton Consumer Electricals, Orient Electric, etc.)

📌 Assistant Brand Manager (Mumbai)
🏢 ashirvad pipes
📍 Mumbai