We are launching a current lead-acid battery brand for the North India market — automotive, tubular inverter and e-rickshaw batteries — built on an asset-light model with manufacturing through established partner plants. This is a build-from-zero role. There is no existing distributor network, no legacy structure and no inherited team. You will design the go-to-market, appoint the first distributors, and build the sales organisation behind it. If you have spent your career maintaining an established network and want to find out whether you can create one, this is that role.
What you will own Distribution build-out. Appoint and develop distributors and dealers across Punjab, Haryana and Himachal at launch, sequencing into Uttarakhand, western UP and Rajasthan as we scale.
Channel architecture. Define distributor and dealer margin structures, credit terms, territory boundaries and appointment criteria.
Pricing and schemes. Own the price ladder across SKUs, exchange/buyback valuation of old batteries, and trade scheme design — within the margin discipline this industry demands.
Team building. Recruit and lead Regional Sales Managers and Area Sales Managers as territories open.
Primary and secondary sales. Deliver volume and value targets, with genuine visibility on secondary offtake rather than channel loading.
Collections and credit control. Own outstandings and DSO. In battery distribution this is where new brands fail, and it will be treated as a first-order responsibility, not an afterthought.
Influencer network. Build engagement programmes for mechanics,



auto electricians and inverter technicians — the people who actually decide which battery a customer buys.
Field warranty management. Set up claim handling and returns processes with our manufacturing partners.
Market intelligence. Competitor pricing, scheme activity and channel shifts, reported in a form the business can act on.
What we are looking for Essential
12–18 years in sales and distribution, with substantial time in batteries, auto-electricals, inverters or a comparable aftermarket-driven category
Demonstrable experience appointing distributors, not only managing inherited ones
Existing relationships across the North India battery or auto-electrical trade
Robust command of credit control and channel finance
Willingness to travel extensively across North India
Fluency in Hindi and Punjabi; working English
Preferred
Experience launching a new brand or entering a new territory from scratch
Familiarity with the e-rickshaw battery channel, which operates differently from the inverter and automotive trade
Understanding of BIS marking and warranty obligations in this category
What we offer Direct reporting to the founder, with real authority over channel strategy
Ground-floor position in a brand you will have shaped
Ownership over decisions rather than execution of someone else's plan
What this role is not A large existing network to maintain. A deep marketing budget to spend. A settled product line. The first year will be difficult, and we would rather say so now than discover a mismatch three months in.
To apply: send your CV to [email protected] with a short note on a distribution network you built or a territory you opened.

📌 National Sales Manager (Panchkula)
🏢 HMT Group
📍 Panchkula