About the Role This role owns partner-led GTM programs that drive pipeline and revenue across our channel and technology partner ecosystem. You will work closely with Sales, Channel Partnerships, and Product Marketing to design and execute partner events, executive roundtables, pipeline campaigns, co-selling enablement, and co-marketing for selected technology integrations and commercial bundles.
You will partner directly with Sales leadership to ensure partner programs are aligned to revenue priorities and support pipeline creation and deal acceleration. This is a senior individual contributor role with end-to-end ownership of partner GTM outcomes, requiring solid judgment, prioritization of partner marketing requests.
This is not a content execution or partner support role. While you will work closely with Product Marketing, this role does not own core product positioning. Instead, it translates product narratives into partner-specific joint value propositions and GTM plans.

Partner GTM Strategy & Pipeline Programs
Own the partner GTM plan focused on pipeline creation and acceleration
Design and execute partner-led pipeline programs:
Partner events
Field and regional activations
Partner closely with Sales and Channel teams to align programs to revenue priorities
Decide which partner programs and asks are prioritized based on pipeline impact

Channel & Ecosystem Co-Marketing




Build scalable co-marketing motions with channel partners that support:
Partner-sourced pipeline
Create partner-facing GTM assets and campaign kits to support these motions
Push back on one-off partner requests that do not scale or contribute to pipeline goals

Own GTM execution for selected technology integration launches using narrative briefs from Product Marketing
Translate integration value into partner- and sales-facing messaging
Drive partner enablement and sales readiness for integration-led GTM motions

Partner Enablement & GTM Operations
Enable Sales and partners with clear co-selling narratives and enablement assets
Maintain partner GTM playbooks, event templates, and messaging frameworks
Ensure partner programs are repeatable and operationally sound

3 - 8 years of experience in Partner Marketing in B2B SaaS
~ Experience with SaaS marketplaces or integration ecosystems
~ Experience supporting integration launches, joint solutions, or bundled offerings
~ Ability to translate product positioning into partner-facing GTM narratives
~ Experience designing partner-led events, field programs, or pipeline-focused GTM initiatives in a B2B SaaS environment
~ Familiarity with MSP, IT, or developer-led partner models
Experience with PRM tools or partner portals

📌 Partner Marketing Specialist (Chennai)
🏢 SuperOps
📍 Chennai