Channel Growth: delivering the competitive and sustained growth in the Beauty Advisor
channel.
Channel Management: ensuring the hygiene and health of the BA channel be up-to-date with
least grievances of BAs on-field.
BA staffing: Recruitment and retention of Beauty advisors
Training: Training the BA channel and the Sales Team on skin & personal care, brand,
product- features, wow factors, selling skills to ensure BA s are well equipped to drive sales
through the outlets.
MIS and Analytics: Custodian of all the MIS related to BA channel. Should maintain a repository
of information and do detailed analysis for further findings as and when necessary to identify
source of growth for BA channel.
BA Management: Conducting monthly meetings with BAs to ensure target rollouts, review of
sales, updates on recent launches, etc.



Conducting regular market visits to the BA outlets and
undertaking on-the-job training, ensuring discipline in reporting and sales updation by the
Beauty Advisors. Ensuring appropriate salary payouts to Beauty Advisors on a monthly basis.
Performance and Productivity: Delivering the target vis-a-vis achievement and in-store
performance for BAs and take corrective action where required. Explore innovations/contests
to drive sales growth in outlets.
Market tracking: Extensive knowledge of the brand, the category and competitor’s activities
from market research and continuous market screening. Reporting all market developments in
terms of current launches and implementation of current strategies

📌 National Ba Operations Gurugram
🏢 Mamaearth
📍 Gurugram