Summary:
Meet S&D; targets by effective implementation of area sales & development plans.
Plan and achieve distribution expansion as per budget plans.
Stocks and logistics planning for the area.
Ensure distributor claims are settled in time by proper scrutiny and on field verification.
Ensure retention of agreed ROI for the distributors.
Implement sales strategy to achieve targets through analysis of Nielson & internal data of various markets.
Develop distribution strategy in line with changing channel mix.
Track availability of required manpower at DBs as per plan and monitor their performance and highlight deviations of norms to Zonal Sales Manager.
Execute and track distribution expansion by class of towns, type of OLs and category as per plan and take corrective action, wherever required.
Execute distributor MIS packages and ensure requisite compliance from the distributors as per agreed timelines.
Plan for recent product launches by channel based on thorough understanding of category and distribution objectives for the products to be launched.
Execute merchandising strategy by channels / by category and ensure shelf share greater than market for Tier 1 SKUs.
Ensure targeted productivity norms for channels and by category are met.
Essential Duties and Responsibilities:
Valuable experience of handling on-roll field Sales Team, Sales Associates & Merchandisers.
Valuable experience of promotional planning, Budgeting & managing trade.