Role Description

We are looking for a Lead Generation & Outreach Specialist to join our growing IT services team in Bhopal. This is a full-time, in-office role, focused on identifying potential clients, executing outbound outreach, and managing lead pipelines across LinkedIn and other lead generation channels.

The ideal candidate will be responsible for researching target companies, connecting with decision-makers, initiating conversations, and nurturing prospects for IT services. You will work closely with the sales and marketing teams to drive qualified leads and contribute directly to business growth.

Key Responsibilities
Research and identify potential clients for IT services across various industries
Generate and manage leads through LinkedIn, email outreach, cold messaging, and other platforms
Execute and manage LinkedIn outreach campaigns, including profile targeting, connection requests, and follow-ups
Build, maintain, and update a robust pipeline of qualified leads in CRM tools
Initiate conversations with prospects and qualify them based on business needs
Collaborate with sales and marketing teams to align outreach strategies and messaging
Track outreach performance, response rates,



and conversions
Monitor market trends, competitor activity, and emerging IT demands
Prepare and share regular reports on lead generation activities and outcomes

Qualifications & Skills
Proven experience in Lead Generation and outbound outreach, preferably for IT services
Hands-on experience with LinkedIn lead generation and prospecting tools
Strong written and verbal communication skills
Basic understanding of IT services, software development, or digital solutions
Sales-oriented mindset with the ability to pitch services and qualify prospects
Strong research and analytical skills to identify high-potential prospects
Familiarity with CRM tools and lead management software (preferred)
Excellent organization and time-management skills
Bachelors degree in Business, Marketing, or a related field is a plus

Work Culture
In-person work culture from our Bhopal office
Cooperative, fast-paced environment with direct exposure to IT sales and global clients
Opportunity to grow into senior sales or business development roles

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