Role: Performance Marketing Lead

Reporting to: CRO

Brief:

As Performance Marketing Lead, you will own Scrubsys entire paid advertising function from Meta to Google to Amazon Sponsored Ads and quick commerce platform advertising. You will directly report to CRO. This is not just an execution role, you will set strategy, own the ROAS of paid media, and build a team.

Key Responsibilities:
Own the full performance marketing budget across all the channels Meta, Google, marketplaces like Amazon/Flipkart, and quick commerce platforms
Define channel-level budget allocation, ROAS targets, and CAC benchmarks in alignment with revenue goals
Build and maintain channel-wise ROAS dashboards and reports – track and analyse campaign performance and funnel metrics
Run regular incrementality and A/B tests to validate spend decisions and creative performance
Build SOPs for campaign setup, reporting cadences, and budget management processes
Collaborate cross-functionally with various stakeholders to align campaigns
Monitor industry trends and competitor activity
Lead a team

What We Are Looking For:

Mandatory Requirement




7 to 10 years of performance marketing experience in a D2C brand
Deep hands-on experience on Meta Ads, Google Ads, Amazon Ads
Exceptional written and verbal communication skills
Solid analytical skills with the ability to interpret data and make data-driven decisions
Familiarity with digital marketing tools and platforms
Ability to manage multiple priorities simultaneously
Attention to detail
Has led a team
Bachelors’ degree in Marketing, Business or a related field

Additional Requirement
Prior experience in a D2C, e-commerce or a startup
Experience with quick commerce platform advertising
Experience with Marketing Mix Model (MMM)

Who You Are
ROAS-oriented – you always optimize for incrementality, not just reported ROAS and CAC
Builder – you enjoy creating the function from scratch, not just optimizing what already exists
Ownership Driven – you own campaign launch to revenue impact
Proactive – you identify problems and solve them without waiting for

instructions

📌 Performance Marketing Head/ Lead C Gurugram
🏢 Talent Corner HR Services
📍 Gurugram