Role & responsibilities
3 to 6 years of relevant experience in Salesforce Marketing Cloud Next (MCN), Data 360/ salesforce data cloud, Salesforce Marketing Cloud, or related marketing technology platforms.
Hands-on experience with:
Set-up Marketing Coud Next for business unit
Flow Builder for campaigns in Marketing Cloud Next
Platform events, Apex and LWC
Working with CMS workspaces in Business units
Agentforce for campaigns and segments
Data 360 Data spaces
Use of data graphs for personalization
Data sync between Salesforce objects and the data model objects in Data 360
Data 360 identity resolution and segmentation
Salesforce Personalization
Audience segmentation and activation
Salesforce Setup
Contact, data management and data modelling
Campaign performance reporting and optimization
Robust understanding of customer lifecycle marketing, omnichannel engagement, and campaign operations.
Experience translating business needs into requirements, user stories, and functional designs.
Experience working with unified customer data concepts enabled through Data 360.
Robust communication and stakeholder management skills in client-facing environments.

Preferred candidate profile

📌 Sfmc Hyderabad
🏢 Anlage Infotech
📍 Hyderabad