Job Description: Social Media Content Strategist & Planner

Role: Social Media Content Strategist Planner & Marketing
Location: Chennai
Experience: 05 years
Type: Full time

Overview

We are looking for a social mediasavvy Content Strategist who can conceptualize and plan engaging content across multiple brands.

This role focuses on content ideation, strategy, and execution, working closely with the design/video team to bring ideas to life.

The ideal candidate is someone who understands trends deeply, and can translate insights into high-performing content strategies.

Key Responsibilities

Content Strategy
Develop monthly and weekly content plans for all brands.
Identify content opportunities based on trends, cultural moments, and platform algorithms.

Content Ideation
Generate creative ideas for posts, reels, carousels, and campaigns.
Adapt content strategies to suit different audiences:

Corporate (Petras Solutions)

Real Estate (Petras Construction)





Faith & Community (Ark Victory Church)

Social Impact (Raksha NGO)

Personal Leadership Brand (Jay)

Trend Analysis
Track social media trends, viral formats, and emerging content styles.
Identify opportunities to leverage trends for brand growth.

Execution Coordination
Work closely with designers and editors to:

Brief content ideas

Provide creative direction

Ensure timely execution of content.

Performance Monitoring
Track content performance and engagement metrics.
Suggest improvements based on data and insights.

Required Skills
Robust understanding of Instagram, LinkedIn, and YouTube content ecosystems.
Ability to analyze trends and turn them into content ideas.
Robust writing and communication skills.
Familiarity with content planning tools (Notion, Google Sheets, Trello, etc.).

📌 Social Media Content Strategist, Planner & Marketing Tambaram (India)
🏢 Petras
📍 India