Key Responsibilities
Develop and execute social media strategies aligned with brand and business objectives.
Manage end-to-end social media platforms, including content planning, publishing, community management, and performance tracking.
Plan and optimize paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and YouTube Ads.
Manage PPC (Pay-Per-Click) campaigns to drive lead generation and improve ROI.
Lead influencer marketing campaigns, including planning, execution, and performance analysis.
Track campaign performance using analytics tools and optimize based on insights.
Collaborate with internal teams and external agencies to ensure consistent brand communication.
Key Skills & Requirements
10+ years of experience in Social Media and Digital Marketing.
Solid hands-on experience with Google Ads, Meta Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and PPC/Performance Marketing.
Proven expertise in influencer marketing and social media campaign management.
Robust understanding of social media algorithms, digital marketing trends, and campaign optimization.
Excellent analytical, stakeholder management, and communication skills.
📌 Social Media Marketing Manager Chennai (India)
🏢 Casagrand
📍 India
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