Role & responsibilities

Customer understanding
Be the voice of the customer internally
Understand needs - even those that the customers themselves may not realize
Stay on top of changing trends and strategic priorities through in-depth data analysis

to predict customer behavior

Pricing
Develop the right pricing policy - identify opportunities for giving customers value

through intelligent and

limited discounting.
Use discounting to drive portfolio mix and achieve strategic goals

Merchandising
Develop and execute plans to showcase the right products
Identify cross-selling and upselling prospects
Own the customer experience in the category - make navigation, discovery easier.

Save the customer time
Identify the parameters customers use to make decisions and ensure catalog

richnessMarketing
Work with marketing to identify the best RoI initiatives to build awareness and

encourage trial across channels SEM, SEO, TV Commercials, etc.
Understand SEM, SEO and Email marketing identify the right keywords, reduce

SEM costs while increasing conversions of website visits to orders

Promotions
Create promotions to drive revenue, margins, etc.




Own both creation and execution of promotions calendar including special occasions

(Diwali, Valentines day, etc.)

Catalogue
Own catalogue content creation – lead catalogue photoshoot & content

creation, drive this via internal catalogue & marketing teams
Drive better conversions through catalogue improvement & enhancement basis

customer insights

Operations
Work with internal sourcing, quality & design team to track key project

milestones, ensure processes are followed for review & reporting of the same
Work with buying and sourcing teams to plan inventory & inwarding as per

requirement, ensure inventory sufficiency & reduce non-selling inventory

Preferred candidate profile:
Educational background – Graduation, MBA is preferred
Desire and ability to think like the customer
Ability to translate strategies into execution plans and take them to

completion
Highly analytical
Willing to take calculated risks to grow the category
Excellent verbal and written communication with interpersonal skills
Solid understanding of technology and business
Must be willing to learn
Ability to connect with people across teams & levels
Robust bias for Action

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