Hiring Requirement Key Skills & Responsibilities:
Liaise effectively with the Sales Team and Regional/State Heads.
Plan and execute ATL & BTL marketing activities.
Solid negotiation and stakeholder management skills.
Sound understanding of ATL/BTL ROI and marketing effectiveness.
Experience in budget planning and allocation.
Robust data analysis and reporting capabilities.
Manage retailer engagement programs, schemes, and RBP initiatives.
Product-focused approach with regular market visits and execution monitoring.
Ensure seamless implementation of marketing campaigns and on-ground activities.
Delivering business/market share in collaboration with local Sales teams for the year/quarter/month.
Devising, monitoring and reviewing all channel marketing activities that are channel /category/ SKU specific. All activities to be planned in sync with sales team & as guided by the head of channel marketing.
Responsible for general trade business.
Deploy the execution of BTL activations like in shop branding, POSMs, Indoor & outdoor visibility for Key Metro stores, drive ROI of the same.




Design trade marketing trade schemes / promotions for all BU to gain market shares/ share in trade with positive ROIs, drive metro-based micromarketing opportunities.
Tracking the numeric & weighted distribution. Roll out programs to gain weighted distribution / counter shelf via right programs in metros.
Leveraging data analytics / analytics tools to drive productivity and efficiency of DSOs/distributors + higher ROIs on all programs
Faster & more accurate decision making for bigger metro stores.
Devise & execute appropriate promotions for alternate channels like modern trade / CSD /CPC in metros.
Track competition activities in the store and counter the same using creative cost-effective strategies, mount share gain strategies / Local activations / promoter strategies to gain counter share.
Initiate local level BTL elements / activities / programs / engagements as per market needs.
Managing the ISP / RPL outlets, drive promoter incentive structures, drive Tertiary business.
Drive salesmen capability end to end, drive DSO rewards and recognition programs.
Drive and implement category playbook. Drive and leverage RBP and RPL program

📌 Channel Marketing Manager Patna
🏢 Bajaj Electricals
📍 Patna