07 Aug
|
Inksailor
|
New Delhi
07 Aug
Inksailor
New Delhi
Job Description
We are looking for a Performance Marketing Manager with proven experience in planning, executing, and scaling high-performing digital campaigns across multiple platforms. The ideal candidate should be data-driven, analytical, and capable of managing the complete paid marketing funnel from strategy to optimization.
Key Responsibilities
Plan, launch, manage, and optimize campaigns across Meta Ads, Google Ads, and LinkedIn Ads.
Configure and manage Meta Event Manager, Meta Pixel, Conversion API (CAPI), Catalog Ads, E-commerce Ads, Lead Generation Campaigns, and Sales Campaigns.
Execute and optimize Google Search, Display, YouTube, and Performance Max campaigns.
Set up and manage Google Tag Manager (GTM), GA4, Conversion Tracking, Google Merchant Center, and Google Search Console.
Integrate and manage CRM, WhatsApp API, Shopify, and marketing automation workflows.
Build and optimize B2B, SaaS, Lead Generation, and E-commerce campaigns.
Conduct A/B testing, audience segmentation, retargeting, landing page optimization, and Conversion Rate Optimization (CRO).
Monitor campaign performance, prepare reports, and continuously improve KPIs such as ROAS, CPA, CPL, CTR, and Conversion Rate.
Collaborate with the creative, content, and development teams to improve campaign performance and user experience.
Requirements
3+ years of hands-on experience in Performance Marketing.
Robust expertise in Meta Ads, Google Ads, and LinkedIn Ads.
Experience with GA4, GTM, Meta Pixel, CAPI, Google Merchant Center, Shopify, CRM integrations, WhatsApp API, and Conversion Tracking.
Strong analytical skills with the ability to interpret data and optimize campaigns.
Experience managing multiple client accounts and marketing budgets.
What We Offer
Competitive salary (as per industry standards and experience).
Provident Fund (PF) benefits.
Medical insurance coverage.
Opportunity to work with clients across the US, UK, and other international markets.
Hands-on exposure to diverse industries and global digital marketing campaigns.
A collaborative, learning-focused, and growth-oriented work environment.
Continuous learning and professional development opportunities.
Excellent growth opportunities opportunities in a rapid-growing organization.
📌 Performance Management Manager New Delhi
🏢 Inksailor
📍 New Delhi