Performance Marketing Specialist

We are looking for a highly motivated and data-driven Performance Marketing Executive with hands-on experience in managing paid advertising campaigns across Meta Ads and Google Ads platforms

The ideal candidate should have robust analytical skills, campaign optimization expertise, and the ability to generate quality leads, traffic, and conversions through performance marketing strategies

Job Summary

We are looking for a motivated and data-driven Performance Marketing Executive to join our team

The ideal candidate should have solid hands-on experience managing paid advertising campaigns on Meta Ads and Google Ads, with a solid ability to analyse performance data and make smart decisions that improve results

Must Have Skills

Hands-on experience with Google Ads
Search Ads
Display Ads
Performance Max
Shopping Ads
YouTube Ads

Hands-on experience with Meta Ads
Facebook Ads
Instagram Ads
Lead Generation Campaigns
Ecommerce Campaigns

Hands-on experience with
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Conversion Tracking Setup
Pixel Event Tracking
Audience Creation Remarketing
Landing Page Optimization
A/B Testing




Campaign Budget Management
KPI Monitoring (ROAS, CPA, CPL, CAC, CTR)

Positive to Have
Amazon Ads
TikTok Ads
LinkedIn Ads
Shopify Marketing
Ecommerce Marketing Experience
SEO Fundamentals
Marketing Automation Tools (HubSpot, Zoho, etc)

Key Responsibilities
Plan, launch and optimize Google Ads and Meta Ads campaigns
Manage lead generation and ecommerce advertising campaigns
Set up and maintain GA4, GTM, Pixels, and conversion tracking
Analyze campaign performance and improve ROAS
Conduct keyword research, audience research, and competitor analysis
Perform A/B testing of creatives, audiences, and landing pages
Prepare weekly and monthly performance reports
Coordinate with design and development teams for landing pages and creatives
Scale successful campaigns while maintaining target CPA and ROAS

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Performance Marketing Specialist Noida
🏢 Webkul Software
📍 Noida