The Role

Were on the hunt for a hands-on Performance Marketing Manager who lives and breathes app growth. This isnt for someone who only builds decks — we need a builder, optimizer, and scaler.

You’ll turn media budgets into high-intent installs, engaged users, and measurable ROI. At our scale, even small optimizations move big numbers. If you think in funnels, cohorts, CAC payback, and LTV, you’ll feel right at home.

What You’ll Do
Own end-to-end execution of app growth campaigns + AppsFlyer attribution.
Run and optimize large-scale campaigns across Google Ads (UAC) & Meta (Facebook + Instagram).
Drive user acquisition with a solid focus on retargeting & re-engagement.
Take full ownership of CPI, CAC, ROAS, LTV and overall funnel efficiency.
Launch aggressive A/B tests on creatives, copy, and audiences.
Deep dive into data using attribution tools to unlock growth insights.
Manage significant budgets — scale winners fast, kill losers faster.

What You Bring




4–8 years of hands-on performance marketing (app ecosystem preferred)
Solid command of Google UAC / AdWords & Meta Ads Manager
Data-first mindset with bias for execution
Comfortable in high-ownership, fast-paced settings

Must-Have Stack
AppsFlyer | Firebase | Google Analytics | Mixpanel
Exposure to ASO, retargeting, or app-led growth
Experience in consumer internet / D2C / marketplace environments

Why This Role is Exciting
Own real budgets, not test campaigns
Work on mass-scale app growth
Direct impact on business revenue & user base
Move fast, experiment faster, scale fastest

The Bottom Line

If CPI reduction excites you,
If ROAS dashboards make your day,
If you optimize funnels in your sleep —

You’ll thrive here. Ready to own a major piece of the growth engine? Let’s talk.

📌 Senior Manager Performance Marketing Mumbai
🏢 People Group
📍 Mumbai