Skill required: Marketing Operations - Campaign Management

Designation: Campaign Management Sr Analyst

Qualifications:Any Graduation

Years of Experience:5 to 8 years

What would you do Designs, builds, and optimizes customer journeys within the CX Hub (Project Marlin), enabling scalable lifecycle execution across channels
Partners with onshore stakeholders to translate journey intent into compliant, measurable orchestrationsupporting a run-and-transformpathway through standardization and automation.
The planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.

What are we looking for Qualification: Graduate
Hands-on experience with journey orchestration tools (Adobe Journey Optimizer, SFMC, Braze or equivalent)
Solid understanding of lifecycle marketing, segmentation, and measurement fundamentals
Working knowledge of consent, preference management,



and compliance controls in customer communications
Comfort operating in a hub model with structured documentation, approvals, and SLA-based delivery

Roles and Responsibilities:
Translate journey requirements into executable designs and configurations aligned to CX Hub governance and approvals
Build journeys in marketing automation / orchestration platforms, including triggers, decisioning, personalization, and channel sequencing
Partner with data/analytics teams to apply segmentation and measurement, ensuring journeys are trackable and KPI-aligned
Coordinate testing and release readiness with QA to ensure First Time Right delivery
Monitor journey performance and recommend optimizations; contribute to standard playbooks and automation prospects

Qualification Any Graduation

📌 Campaign Management Sr Analyst Mumbai
🏢 Accenture
📍 Mumbai