B2B Campaigns & Growth Marketing

Role Purpose:

This role is responsible for how C5is marketing engine drives demand across campaigns, email, LinkedIn and SEO.

You will design the campaign strategy, coordinate execution teams, and continuously improve how leads and pipeline are generated.

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Who This Role Is For:

This role is ideal for someone who:
Has 5 years of experience in B2B marketing, digital marketing or growth
Understands:
Email marketing
LinkedIn ads
Funnels and demand generation
SEO
Is comfortable with AI tools and contemporary marketing tech
Thinks in terms of experiments, results and iteration

Fresh MBAs or early-career growth marketers who are hands-on with AI and digital tools are strongly encouraged to apply.

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Key Responsibilities:
Campaign Strategy & Orchestration (Core Area)
Own planning and execution of:
ABM (Account-based campaigns)
Industry and vertical GTM programs
Product & IP launches
Partner marketing
Ongoing engagement programs (newsletters, gifting campaigns, event follow-ups, etc.)
Translate:
Sales priorities
Product launches
Event calendars
into explicit, structured campaign plans





You will own campaign outcomes while partnering with specialists across content, design and media.
Email, LinkedIn & Paid Growth
Own the performance of:
Email marketing
LinkedIn organic and paid campaigns
Work closely with:

Content creators, Designers, Ad specialists to ensure: Messaging, Targeting, Budgets, Funnels are set up for success

Hands-on experience with these channels is a big plus, but ownership of outcomes is what matters.
SEO, Research & Content Direction
Own the SEO and keyword roadmap
Work with content teams to ensure:
Articles
Landing pages
Campaign assets
support growth goals
Use research and competitive insights to decide what to promote and where
AI-Enabled Marketing & Tools
Act as the AI-savvy marketing lead
Use and explore tools for:
Content generation (LLMs)
Design
Video & audio
Campaign automation
Continuously look for ways to:
Save time
Improve personalization
Improve campaign performance

Experience with marketing automation and modern AI tools is a robust plus, along with a willingness to continuously experiment and learn.

📌 Associate Manager Growth Marketing Mumbai
🏢 C5i
📍 Mumbai