Purpose of the Role:

To develop and deploy content strategy by creating targeted creative pieces using research and analytics.

This supports the companys objectives across the brand's omni-channel platforms.

Job Responsibilities:
Develop Content Strategy: Build a cross-platform/omni-channel content strategy aligned to TPEM / TMPV’s brand pillars and business priorities, ensuring consistent tone of voice across all content.
Manage Development of Sales Literature: Collaborate with the Product Marketing team to develop and maintain engaging product sales literature for all brand touchpoints (websites, brochures, sales tools, etc.)
Set Up Content Factory: Establish processes to produce tailored content for the electric mobility audience, ensuring all content adheres to legal requirements and TCOC mandates.
Create Monthly Content Calendar:



Develop and execute a monthly content calendar across platforms, supporting media and social media teams with content for key events, product launches, and influencer campaigns.
Reporting and Analysis: Report on content performance, including industry benchmarks, competitive analysis, and content effectiveness.
Manage Content Agencies: Oversee content agencies, ensuring their work aligns with TPEM / TMPV's business priorities, and conduct regular performance reviews.

Candidate Profile:
Qualification: B.E/B.Tech or Full Time MBA
Desired Work Experience: 3 - 8 years of experience in content and strategy preferably from the agency side

📌 Senior Manager Creative & Content Mumbai (India)
🏢 Tata Motors
📍 India