Role & responsibilities
Achieve monthly, quarterly, and annual sales targets for the Protective Coating business in the assigned region.
Lead, mentor, and monitor Territory Sales Managers and Sales Executives to maximize sales performance and business growth.
Develop business opportunities across industrial, infrastructure, manufacturing, power, steel, cement, oil & gas, commercial, and institutional sectors.
Build and strengthen relationships with architects, consultants, Project Management Consultants (PMCs), EPC contractors, OEMs, fabricators, industrial customers, government departments, and key decision-makers.
Drive specification generation and conversion for Protective Coating systems across major projects.
Identify, track, and convert high-value project prospects by maintaining a robust sales pipeline.
Develop and manage dealer, distributor, and applicator networks to improve market penetration and customer reach.
Conduct customer meetings, technical presentations, product demonstrations, and business reviews to promote Protecton solutions.
Collaborate with the Technical Services team to ensure successful product trials, site inspections,



application support, and project execution.
Prepare annual business plans, sales forecasts, territory development strategies, and market expansion initiatives.
Monitor competitor activities, pricing, recent product launches, and market trends, providing actionable market intelligence.
Ensure timely collections and effective receivables management while maintaining healthy customer relationships.
Resolve key customer concerns and ensure superior after-sales support to drive customer retention and repeat business.
Review sales performance, coach team members, and implement corrective actions to improve productivity and profitability.
Coordinate with Supply Chain, Technical Services, Marketing, and Finance teams to ensure seamless order execution and customer satisfaction.
Ensure compliance with company policies, quality standards, safety regulations, and ethical business practices.
Travel extensively across the assigned region to support the sales team, develop key accounts, and accelerate business growth.

📌 Area Sales Manager Protecton Kolkata
🏢 berger paints
📍 Kolkata