Campaign Management
Develop, manage and optimize Google Ads and Meta Ads campaigns.
Monitor performance and optimize campaigns using platform best practices.

Client Consultation & Strategy
Understand client objectives and create paid media strategies.
Present reports and optimization recommendations while managing client relationships.

Performance Analysis & Reporting
Analyze KPIs including ROAS, CPA, CPL and CTR.
Prepare weekly and monthly reports with actionable insights.

Bid Management & Budget Optimization
Manage budgets and bidding strategies.
Monitor spend and identify scaling prospects.

A/B Testing & Experimentation
Execute A/B tests across creatives, audiences and landing pages.
Implement winning variations to improve performance.

Ad Copy & Creative Strategy
Work with creative teams on ad assets.
Review creative performance and recommend improvements.

Collaboration
Collaborate with Design, SEO, Content, Video and Account teams.
Contribute ideas during campaign planning.

Technical Skills
Google Ads & Meta Ads.
GA4, GTM, Meta Pixel.
Audience segmentation & remarketing.
Landing page optimization.

📌 Performance Marketing Executive Ahmedabad
🏢 Ethos HR
📍 Ahmedabad