07 Aug
|
AdLift India
|
Gurugram
07 Aug
AdLift India
Gurugram
Assistant Vice President (AVP) – Paid Media
Location: Gurgaon
Department: Paid Media
Experience: 10–14 Years
About AdLift AdLift India is a leading digital marketing agency specializing in SEO, Paid Media, Content Marketing, and Performance Marketing solutions for global brands.
Role Overview
We are looking for a strategic and performance-driven AVP – Paid Media to lead our Paid Media vertical. The ideal candidate should have solid expertise in performance marketing, client leadership, campaign optimization, and team management across multiple paid media platforms.
Key Responsibilities
Lead and scale Paid Media strategies across Google, Meta, LinkedIn, YouTube, and Programmatic platforms.
Manage high-budget campaigns focused on ROI, ROAS, lead generation, and customer acquisition.
Drive client growth, retention, and strategic account management.
Lead quarterly reviews, media planning, and performance discussions with clients.
Mentor and manage a high-performing Paid Media team.
Collaborate with Sales, SEO, Content, Creative, and Analytics teams for integrated campaign execution.
Stay updated with industry trends, automation tools, AI-driven marketing, and platform updates.
Required Skills & Experience
10+ years of experience in Paid Media / Performance Marketing, preferably in a digital agency.
Robust expertise in
Google Ads
Meta Ads
LinkedIn Ads
GA4 & Google Tag Manager
Performance Analytics & Attribution
Proven experience managing large ad budgets and enterprise clients.
Robust analytical, leadership, and stakeholder management skills.
Google & Meta certifications preferred.
What We’re Looking For
Strategic thinker with strong business acumen
Data-driven decision maker
Strong leadership and team management capabilities
Excellent communication and client-facing skills
📌 Avp, Paid Media Gurugram
🏢 AdLift India
📍 Gurugram